By Joe Fox
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November 1, 2024
As the son of a veteran who served a full 30-year career in the military (Marine Corp & Army), I grew up with a profound respect for those who serve and have served our country. Veterans come from all walks of life, bringing with them a diverse set of skills honed through years of dedication and sacrifice. These very skills, developed throughout their military service, are often what make veterans uniquely equipped to succeed in franchise business ownership. Recently, I had the opportunity to assist one of my veteran clients, MG, in exploring various franchise options. After evaluating several possibilities, he decided to acquire three territories in Texas for Strickland Brothers 10 Minute Oil Change. This decision was not just about finding a business but finding a fit that allowed him to leverage the strengths he gained from his military career. The Skill Set of Veterans Military service instills values and disciplines that are directly transferrable to franchise ownership. Veterans develop a keen sense of responsibility, leadership, and a strong work ethic, all of which are essential for running a successful business. MG summed it up perfectly when he said, "As a veteran, you have the requisite skills and behaviors to be successful in a franchise. You have self-discipline, a sense of purpose, and drive to succeed, and you understand team dynamics." Self-Discipline and Purpose One of the most valuable traits veterans bring to the table is self-discipline. In the military, the ability to follow a plan, remain committed to a mission, and adapt to changing circumstances is critical. These qualities are vital for franchise ownership, where following established systems, protocols, and best practices can be the key to success. Franchises offer a structured model for operation, which aligns well with the regimented approach many veterans are accustomed to. Veterans also possess a strong sense of purpose. In the military, every mission has a goal, and every soldier plays a role in achieving it. This mission-driven mindset translates directly to business ownership. A veteran's desire to succeed is not just about personal gain; it is about fulfilling a purpose, whether it be serving their customers, supporting their team, or contributing to their community. MG’s choice of Strickland Brothers, with its focus on customer service and servant leadership, was a natural extension of his desire to serve others. Team Dynamics and Leadership Another vital skill veterans possess is an understanding of team dynamics and leadership. In the military, success depends on working together as a cohesive unit. Veterans are skilled at building and leading teams, a trait that is critical when running a franchise. Franchise owners must assemble, train, and motivate a team of employees to ensure the smooth operation of the business. MG emphasized this point, stating, "You will be running your own business and leading a fantastic team of individuals that you assemble." Veterans are often well-versed in managing people from diverse backgrounds, ensuring everyone works toward a common goal. In the business world, this translates to creating a positive and productive work environment that benefits both employees and customers. Systems and Protocols While veterans may not always have extensive business experience, franchising offers a unique advantage. Franchise models come with established systems and protocols designed to help owners succeed. MG highlighted this aspect when he said, "Even if you have not spent much time in business, the benefit of a good franchise is the protocols and systems they provide for your success." For veterans used to following procedures and guidelines, the structured nature of a franchise can be a perfect fit. Strickland Brothers, for example, provides its franchisees with tools such as point-of-sale systems and metrics for success. Veterans can quickly learn the business side of things by utilizing these resources, combining their own hard work and dedication with the support offered by the franchise. A Calculated Risk with Great Rewards For many veterans, transitioning to civilian life can be challenging. Finding a career that offers the same sense of fulfillment and purpose they experienced in the military is not always easy. However, franchise ownership presents an opportunity to continue serving—this time, serving their community. Veterans understand the value of taking calculated risks, and owning a franchise can be one of the most rewarding risks they take. As MG explained, "Taking this calculated risk is well worth the rewards and a great way to continue to serve your neighborhood, your state, and your nation." For veterans, franchise ownership is not just about running a business; it’s about leading a team, providing for their family, and making a positive impact in their local community. Veterans Make Great Franchise Owners Veterans possess the skills and traits necessary to succeed in franchise ownership. Their self-discipline, leadership abilities, and understanding of team dynamics make them ideal candidates for the structured, supportive environment that franchises provide. As MG’s story demonstrates, veterans have the potential to excel as franchise business owners, while continuing to serve their community in meaningful ways. If you are a veteran seeking your next career mission, consider the franchise opportunities available to you. With the right support and a strong work ethic, you can achieve success as a franchise owner, using the very skills that made you a successful service member. About the Author Joe Fox has spent his professional career as a Senior Executive owning, operating, buying, and selling multi-site businesses. He believes entrepreneurship is a great vehicle to financial independence and career satisfaction. Joe is based in Nashville, TN and has helped startup businesses all over the US & Canada and has won numerous prestigious awards throughout his career. Contact Joe at joefox@thefranchiseconsultingcompany.com .