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"Well done is better than well said." — Benjamin Franklin The transition from military service to civilian life can be challenging for many veterans. The skills and experiences gained during their time in the armed forces make them uniquely qualified for various career paths, including entrepreneurship. Franchising offers a structured and supportive environment that can beAs we approach the end of 2024, it’s clear that the franchising landscape has undergone significant changes, driven by shifting consumer expectations, technological advancements, and an increasing demand for affordable business opportunities. Let’s take a look back at what differentiated the best franchises this past year. Meeting the Demand for Convenience and Affordability One of the most significant shifts in consumer behavior over the past few years has been the growing preference for convenience. Today’s consumers are juggling multiple responsibilities and looking for ways to save time without compromising quality. This trend has only accelerated in 2024, pushing businesses to rethink how they deliver services. For many prospective franchisees, the allure of franchising lies in the ability to operate a business with a proven framework, significantly reducing the risks compared to starting an independent venture. However, the franchise landscape is diverse, and not all opportunities offer the same level of financial accessibility or potential returns. In 2024, there has been a noticeable shift in preference towards lean, low-cost franchise models, particularly those that promise strong ROI with minimal upfront investment. These lean models are appealing because they focus on essential, high-demand services that require lower initial costs, minimal overhead, and fewer operational complexities. Franchisees can often start with a small footprint or even operate from a home office, avoiding the expenses tied to physical storefronts or large inventories. This streamlined approach reduces financial risk and shortens the path to profitability, making it easier for franchisees to see returns faster. For example, franchises in sectors like mobile services, consulting, and specialized home-based care are gaining traction because they allow for quicker entry into the market and the flexibility to scale operations as demand grows. Embracing Technology to Enhance Operations and Customer Experience The role of technology in franchising has become a game-changer, with digital transformation taking center stage in 2024. Franchisors are increasingly leveraging tech-driven solutions to streamline operations, enhance customer engagement, and provide real-time support to franchisees. These advancements are not just optional but have become essential components of a competitive franchise offering. Innovative franchises are integrating point-of-sale (POS) systems, customer relationship management (CRM) tools, and automated marketing platforms to help franchisees manage their businesses more effectively. Cloud-based software allows for seamless inventory tracking, real-time data analysis, and personalized customer interactions, all of which contribute to improved efficiency and customer satisfaction. Additionally, many franchisors are implementing AI-powered chatbots and virtual assistants to enhance the customer service experience, ensuring that inquiries are addressed promptly and effectively, even outside regular business hours. The adoption of technology also extends to training and support. Franchisors are utilizing online training modules, virtual coaching sessions, and mobile apps to equip franchisees with the skills and knowledge they need to succeed. This tech-enabled support structure helps reduce training costs and allows franchisees to access resources on demand, fostering a more agile and responsive business environment. Building a Scalable and Franchisee-Friendly Model Scalability is a critical factor that differentiates successful franchisors from their competitors. Franchisors prioritizing building a scalable and franchisee-friendly model are more likely to attract and retain high-quality franchisees looking for opportunities to grow their businesses effectively. A scalable franchise model is designed with flexibility, allowing franchisees to choose the business setup that aligns with their market and financial goals. This might include options for multi-unit ownership, mobile operations, or satellite locations, providing franchisees with various pathways to expand their footprint. For instance, a franchise starting with a single mobile service unit can easily add more units as demand increases, enabling rapid scaling without needing a significant upfront investment. Franchisee-friendly models also emphasize support and transparency. Top franchisors offer comprehensive onboarding programs, ongoing training, and access to a network of peers and mentors. This support system ensures that franchisees are well-equipped to handle the challenges of running their businesses and can quickly adapt to changes in the market. By focusing on franchisee satisfaction and success, franchisors create a positive feedback loop where successful franchisees drive brand reputation and attract new investors, further fueling growth. A Brand to Watch With over three decades of experience, Optic-Kleer exemplifies what it takes to succeed in today’s competitive market, embracing the key trends shaping franchising while offering a scalable, profitable, and franchisee-friendly model. A leading name in auto glass repair, replacement, and recalibration, Optic-Kleer has made remarkable strides in franchising, expanding its presence across five countries and awarding 40 franchise units, including 30 already operational in the United States. By operating out of accessible parking locations, the brand meets consumers where they are, offering quick and efficient windshield repairs while customers shop or run errands. This saves time and provides a hassle-free experience, making the service highly attractive to today’s busy consumers. It caters to a consumer base that places a premium on accessibility, demonstrating that convenience doesn’t have to come at the cost of quality. Optic-Kleer offers two flexible business models: a fully mobile operation and a fixed-location setup. Both options are designed to keep initial investment costs low while maximizing profitability. The mobile model eliminates the need for a physical storefront, reducing overhead expenses significantly. This lean approach not only lowers the barrier to entry but also enables franchisees to start generating revenue quickly. The absence of a large inventory requirement further reduces costs, making it an accessible option for entrepreneurs who may not have extensive capital to invest initially. On the franchisee side, Optic-Kleer provides robust support through a technology-driven platform that helps manage appointments, track inventory, and access real-time performance metrics data. This comprehensive system simplifies day-to-day operations and empowers franchisees with insights to make informed decisions and improve their service delivery. New franchisees benefit from a well-structured onboarding program that covers everything from technical skills in auto glass repair to customer service and business management. This strong support system helps franchisees hit the ground running and ensures consistent service quality across all locations. Looking Ahead: What’s Next for franchising in 2025? As we move into 2025, the trends that shaped franchising in 2024—convenience, affordability, and technology—are expected to continue evolving. In a year marked by economic uncertainties and shifting market dynamics, franchises committed to convenience, low-cost entry, technology integration, and strong franchisee support will set themselves apart as leaders. Top franchisors blend a proven business model with solid communication, innovation, comprehensive support, and strategic growth. Embodying these qualities lays the groundwork for a successful and lasting franchise system. With extensive experience in guiding entrepreneurs toward the right franchise opportunities, Seth Lederman of Frannexus can help you find the perfect fit for your goals and aspirations. To learn more and start your journey to business ownership, reach out to Frannexus today. About the author Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He frequently contributes to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@thefranchiseconsultingcompany.com .

Nelson Mendez, Founder and CEO of Mr. Cappuccino discusses the increasing popularity of Express Coffee.

In a competitive fitness industry where trends come and go, Outlaw FitCamp is making waves with its innovative, community-driven approach to personal training and group fitness. Known for blending Functional Interval Training (FIT) with customized personal training, Outlaw FitCamp is designed to help clients of all fitness levels reach their goals. This unique fitness model yields higher revenues with fewer members, and better member retention which makes it the top emerging franchise in its industry. Here’s what makes Outlaw FitCamp a stand-out choice for both fitness enthusiasts and prospective franchise owners. Unique, Inclusive Approach to Fitness Outlaw FitCamp’s mission is to make fitness accessible, enjoyable, and rewarding for everyone. Unlike many fitness studios that cater only to specific demographics, Outlaw FitCamp welcomes people of all ages, fitness levels, and backgrounds. This inclusivity is a core part of their philosophy, creating an atmosphere where members feel supported, motivated, and capable of achieving their goals. Outlaw FitCamp’s approach emphasizes balance and functionality, focusing on helping clients build strength, endurance, flexibility, and confidence in a holistic way. By offering a variety of workouts that blend personal training and group exercises, Outlaw FitCamp provides a unique experience that sets them apart from conventional gyms and other fitness franchises. This approach has not only attracted a loyal customer base but has also driven significant interest from potential franchisees and even professional athletes and celebrities looking to invest in a fitness brand with a distinctive edge. Scalable Business Model and Low-Cost Entry for Franchisees For entrepreneurs, Outlaw FitCamp offers an attractive franchise model with a manageable initial investment and a scalable setup. When I look at brick and mortar franchises I like to think about the potential revenue per sqft. The higher that number is, the more successful the franchisees tend to be. The math makes sense on this one.. And has the potential to make more money with a third or even a quarter of the members of some of its competitors. Additionally, unlike some fitness franchises that require extensive facilities and expensive equipment, Outlaw FitCamp locations can operate effectively in smaller spaces with a strategic mix of versatile equipment and functional training areas. This low-cost entry makes it accessible for a wider range of potential franchisees, allowing them to own a thriving fitness business without incurring heavy startup costs. Moreover, Outlaw FitCamp’s franchise model emphasizes efficiency and streamlined operations, making it easy for franchisees to manage day-to-day operations with a smaller team. This efficient approach allows franchise owners to focus on building relationships with their clients, improving retention rates, and growing the business organically in their communities. Comprehensive Training and Support for Franchisees Outlaw FitCamp provides franchisees with extensive training and ongoing support to ensure their success. From the initial setup to operational guidance and marketing strategies, Outlaw FitCamp’s franchise support team is dedicated to helping owners navigate the complexities of running a fitness business. Their comprehensive training program covers essential areas like customer service, sales, fitness programming, and operations management, equipping franchisees with the tools and knowledge needed to succeed. In addition to initial training, Outlaw FitCamp offers continued education and development programs, helping franchise owners stay up-to-date with the latest fitness trends, customer engagement strategies, and business techniques. This commitment to franchisee success has contributed to Outlaw FitCamp’s rapid growth, as franchisees are consistently supported and motivated to elevate their locations to the highest standards. Capitalizing on the Demand for Functional, Results-Driven Fitness The fitness industry has seen a significant shift toward functional, results-oriented workouts in recent years, and Outlaw FitCamp is capitalizing on that. The workouts are designed to be effective and efficient, giving members a powerful workout in a manageable time frame, which is ideal for busy individuals. The more you look at their model, the more you’ll start to see how perfect it really is. That has a lot to do with its founder, Jesse James Leyva, who has spent the last nearly 30 years of his life learning and listening to what his clients want, and then building a profitable model that can reflect that. That’s the reason you buy a franchise. You don’t want to take 30 years to figure it out, you want to buy it today and see it work tomorrow. That’s exactly what this franchise does. The Future of Outlaw FitCamp: A Promising Franchise Opportunity Outlaw FitCamp’s success can be attributed to its unique approach to fitness, and strong franchise support system. With an exceptional leadership team and incredible unit economics,, Outlaw FitCamp is on track to become a household name in fitness - even catching the attention of professional athletes and celebrities.. This rising popularity makes it an ideal franchise choice for entrepreneurs who are passionate about fitness and want to make a positive impact in their communities. About the Author Dustin Helms is an entrepreneur at heart. He relentlessly vets out franchise concepts for his clients and helps you ask the right questions. If you are looking to get out of the rat race by transitioning into a career as your own boss and CEO, or if you already have a great concept that you wish to expand nationally, Dustin has the resources and the experience to help you with both. Contact Dustin at Dustin@TheFranchiseConsultingCompany.com .

In the world of automotive services, few companies have managed to stand out as an industry leader as quickly as Optic Kleer. Specializing in mobile windshield repair, replacement, and calibration, Optic Kleer is quickly on its way to becoming a leader in automotive franchising by providing convenient, reliable, and affordable repair solutions for drivers on the go. With a growing number of locations and an impressive reputation for service excellence, Optic Kleer is positioned as one of the top emerging franchises in the country. Here’s why Optic Kleer is a franchise to watch, and what makes them a prime opportunity for potential franchise owners.  The Opportunity Did you know that over 40% of all vehicles on the road have a damaged windshield? There are about 288 million cars on the road in the US. Based on that 115 million windows are damaged and in need of repair. That’s a lot of windows! The market for this service is huge and at the same time there aren’t too many competitors who do either. Innovative and Adaptable Business Model Optic Kleer’s success is rooted in its innovative and customer-centric business model. Initially, Optic Kleer franchisees provide mobile services that can meet customers wherever they are. This flexibility has been a game-changer, as busy customers now have a convenient solution for getting minor windshield damage fixed without disrupting their schedules. By setting up service locations at popular venues like shopping centers, car washes, and gas stations, Optic Kleer can access high-traffic areas and serve customers as they go about their daily errands. This unique strategy not only increases customer satisfaction but also boosts brand visibility and accessibility, allowing Optic Kleer to develop strong relationships with its target market. Additionally, with the help of exceptional marketing, franchisees enjoy the flow of phone calls that pour in from car owners all across their territory looking for service. Franchisees also enjoy the consistent revenue that comes from the corporate accounts that they can secure with other car service providers. Businesses like window tinting, car dealerships, body shops, etc. Franchisees do not have to worry about making sure they have enough business because they have multiple ways to find people who want and need their service. As franchisees continue to build their businesses they become convertible from a mobile model to a brick and mortar model, allowing franchisees to shift into having their customers come to them, exponentially growing their business by allowing them to be more tactical with their time. So for franchisees who like the lower cost of a mobile franchise but also like the perks of having a brick and mortar business now you have an option that gives you the very best of both of those worlds. What I love about this is that it gives franchisees a chance to get into the business, learn it, and acquire a good core customer base without the expenses that come from having a fixed location. That puts more dollars to the bottom line and allows franchisees to get into a brick and mortar without having to be upside down every month while they are learning and growing their business. High-Quality Service and Products Optic Kleer is committed to using top-of-the-line materials and repair techniques. Their technicians are thoroughly trained to handle various types of windshield damage, ensuring repairs are completed safely, quickly, and to the highest standards. Their specialized tools and resin formulations result in strong, nearly invisible repairs that prevent further cracking and eliminate the need for expensive windshield replacements. Additionally, Optic Kleer has developed a transparent pricing system that provides customers with a clear understanding of the repair costs upfront. This honesty and transparency resonate with today’s consumers, who value businesses that are upfront about costs and services. Scalable and Low-Cost Entry for Franchisees Optic Kleer offers a low-cost entry opportunity for franchisees looking to invest in a scalable, service-oriented business. Unlike many franchise options in the automotive sector, Optic Kleer does not require a large initial investment in infrastructure, which makes it attractive to entrepreneurs from various backgrounds. Franchisees benefit from lower startup and overhead costs, as there is no need for a full-service shop right off the bat—just a mobile unit and the necessary equipment. Growing Demand for Windshield Repair Services The rise in vehicle ownership and the increasing cost of windshield replacements have contributed to the growth in demand for repair services. Optic Kleer’s focus on efficient and affordable repair solutions aligns with consumer needs for cost-effective options. Minor windshield damage can compromise the integrity of the glass over time, and many drivers recognize that quick repairs are a smart investment for their safety and their wallet. By addressing this market need with a quick and reliable service, Optic Kleer is not only meeting customer demand but also driving new trends in the automotive services industry. Lack of competition In any franchise there is always competition. The automotive industry is among the most competitive out there. That’s because there is such a huge demand for it. Everyone has a vehicle and that vehicle will need repairs regularly. But the auto glass industry is different. Sure, there are lots of small auto glass installers in every market. The ones that carry their glass around in the back of a Toyota Tacoma with a magnet on the side of their door with their business information. One of the biggest problems that they have is the inability to do calibrations, which is becoming the new norm in this industry. It’s also one of the biggest profit drivers. There is a divergence happening in this industry where the owners who are positioned with the best tools, equipment, leadership, and buying power will eventually dominate the industry. The Future of Optic Kleer: A Promising Franchise Opportunity Optic Kleer’s success story is just beginning. They are already establishing themselves as a frontrunner in the windshield repair industry and are currently on track to more than double their size in 2025. Their model offers prospective business owners a chance to enter an expanding market with a proven approach to growth, making it one of the top emerging franchises in the country. For aspiring entrepreneurs looking for a lucrative business in a growing industry, Optic Kleer provides the perfect blend of low-cost entry, high-quality service, and exceptional support. The brand’s adaptability, strong market positioning, and unwavering commitment to customer satisfaction make it clear why Optic Kleer is quickly becoming a top name in franchising. As they continue to expand, Optic Kleer is set to redefine windshield repair services and solidify their place as an industry leader. About the Author Dustin Helms is an entrepreneur at heart. He relentlessly vets out franchise concepts for his clients and helps you ask the right questions. If you are looking to get out of the rat race by transitioning into a career as your own boss and CEO, or if you already have a great concept that you wish to expand nationally, Dustin has the resources and the experience to help you with both. Contact Dustin at Dustin@TheFranchiseConsultingCompany.com .

Technology is reshaping how we live, work, and travel. One company, RobotLab , is leading this transformation by introducing robotics into the hospitality industry. With exclusive partnerships with renowned hotel brands like Marriott and Hilton, RobotLab is making hotel stays faster, smoother, and more enjoyable for guests while also helping hotels operate more efficiently.  Teaming Up with Big Hotel Brands RobotLab’s partnerships with Marriott and Hilton are a game-changer. These well-known hotel chains are using RobotLab’s advanced robots to improve guest experiences. Guests can now enjoy quicker check-ins, seamless luggage handling, and even get personalized assistance from robots during their stay. For hotels, using robots means fewer mistakes, lower operational costs, and happier customers. These partnerships also give franchise investors an edge with trusted, recognizable brands backing their business. Why Invest in RobotLab? RobotLab is more than a robotics company—it’s a franchise built for success. By investing in RobotLab, entrepreneurs gain access to a cutting-edge industry poised for tremendous growth. The global robotics market is projected to exceed $100 billion by 2030, with a significant portion coming from service industries like hospitality. This makes RobotLab a future-proof investment. Franchisees also benefit from a proven, turnkey business model. From comprehensive training to ongoing support, RobotLab ensures that owners are equipped with the tools they need to thrive. Its semi-absentee model allows investors to manage their business while maintaining flexibility for other ventures. Additionally, RobotLab’s exclusive contracts with major brands create immediate trust and demand, making it easier to attract business and drive revenue. Popular Robots That Help Hotels Run Better RobotLab offers a range of robots designed to assist with essential tasks behind the scenes. Among the most popular are robots that clean, vacuum, mop, and polish floors. These hardworking machines are especially valuable in large hotels, conference centers, and other spaces with high foot traffic. In areas facing labor shortages, these cleaning robots are lifesavers. They can operate tirelessly, ensuring floors are spotless and shiny while freeing up human staff for other important duties. Hotels and event venues no longer need to worry about finding enough workers to manage daily cleaning demands, and they benefit from consistent results with less effort. Helping Hotels Run Smoother RobotLab’s technology doesn’t stop at cleaning—it also improves other operations. Tasks like managing supplies, scheduling housekeeping, and preparing food are handled more efficiently with robotic support. This saves hotels time and money while boosting overall quality. For example, housekeeping robots can sanitize and clean rooms faster and more thoroughly than human workers, reducing turnaround times. In kitchens, robots ensure meals are prepared consistently, maintaining high standards and pleasing customers. These tools not only cut costs but also address the ongoing challenges of labor shortages. A Smart Business Opportunity for Franchise Owners RobotLab’s franchise model is built for forward-thinking entrepreneurs. Franchise owners receive access to RobotLab’s cutting-edge technology, extensive training, and ongoing support. The business is designed for semi-absentee ownership, meaning franchisees can manage their operations while pursuing other interests. With demand for automation growing, RobotLab franchise owners are positioned to succeed in a market that values efficiency, reliability, and innovation. The exclusive partnerships with major hotel brands like Marriott and Hilton give franchisees an added advantage in attracting business and growing their operations. The Future of Hospitality The hospitality industry is changing rapidly, and robotics is playing a key role in its evolution. RobotLab stands at the forefront of this shift, using technology to improve guest experiences and help hotels run more smoothly. With robots handling repetitive and time-consuming tasks, hotel staff can focus on delivering more personalized and creative services. Partnerships with industry leaders like Marriott and Hilton show that RobotLab is trusted to bring the best in automation to hospitality. The franchise is proving that robotics isn’t just a futuristic idea—it’s the present and future of hospitality. The future of hospitality is here, and RobotLab is leading the way. From speeding up check-ins to cleaning floors, robots are transforming how hotels operate and how guests enjoy their stays. These machines are not only helping with current labor shortages but also creating new standards of efficiency and excellence. For entrepreneurs, investing in RobotLab means joining a business that’s shaping the future. With proven technology, strong support, and partnerships with big-name brands, RobotLab offers a unique chance to be part of the robotics revolution. Whether you’re a guest, hotelier, or franchise owner, RobotLab is redefining what’s possible in hospitality. If you’re ready to be part of this exciting journey, RobotLab is your opportunity to lead the way into a smarter, more efficient world. About the Author Steve Sparks is an award-winning entrepreneur and one of the top consultants in the franchising industry. He helps others navigate the franchise discovery process, saving them valuable time and money. Contact Steve Sparks at ssparks@thefranchiseconsultingcompany.com .

Franchise ownership has become a popular path for entrepreneurs, offering a tried-and-tested business model, brand recognition, and structured support that can make the journey to business ownership smoother. Despite these advantages, myths and misconceptions can deter many prospective owners. Common concerns, such as high costs, lack of control, and required experience, often stem from misunderstandings. One major misconception is that franchise ownership is prohibitively expensive, with many assuming they need hundreds of thousands or even millions of dollars in liquid assets to buy into a franchise. While it’s true that some franchise models, particularly in hospitality, require significant upfront investment, there are options at various price points. Service-oriented franchises, like home cleaning, tutoring, and consulting, often demand far less than restaurant or retail franchises. Additionally, financing options are widely available. Many franchises qualify for Small Business Administration (SBA) loans or franchise-specific financing, and some franchisors even offer in-house financing. This range of price points and financing options makes franchise ownership accessible to a broader range of people than commonly thought. Another common myth is that franchise owners lack control, often described as simply “buying a job” where franchisees follow rigid corporate guidelines. While franchises do come with brand standards, franchise owners have room for flexibility within these parameters. Franchisees make many daily decisions, such as hiring, customer service, and local marketing. Many franchisors even encourage franchisee feedback, allowing for innovation within brand guidelines. This balance between guidance and independence allows franchisees to personalize aspects of their business while benefiting from an established framework. Another perceived barrier is the assumption that franchise owners need industry-specific experience to succeed. Prospective franchisees often think they need a background in hospitality to open a restaurant or in fitness to own a gym. However, franchisors often prioritize entrepreneurial spirit and customer service skills over industry knowledge. Most franchises offer extensive training programs that cover everything from operations to marketing. This training allows franchisees from diverse backgrounds to fill knowledge gaps and excel in their new ventures. Franchisors seek a broad pool of franchisees, knowing that people from varied experiences can bring strength and adaptability to the brand. Concerns about guaranteed success may also discourage potential franchisees. They worry that a franchise’s brand recognition alone might not lead to profitability. And, while success is never guaranteed in any business, franchises provide a more secure path to success than starting an independent venture. Franchisees benefit from an established business model, brand awareness, and a network of other franchisees for guidance. By researching and choosing a reputable franchise with a solid track record, new owners can mitigate risks significantly, even if the brand alone doesn’t guarantee success. Many people also believe that franchise ownership requires long, exhausting hours, leading to burnout. This misconception is particularly strong for labor-intensive industries like food service. While some franchises do demand active management, many offer semi-absentee ownership models. In these cases, franchisees often hire managers to handle day-to-day operations, allowing for a more flexible schedule or even the possibility of holding another job or business. Franchise ownership doesn’t have to be all-consuming; there are options available for those who prefer a balanced lifestyle. There’s also the perception that franchises lack resale value, meaning owners are stuck once they buy in. In reality, franchises can often be sold, and many retain or even appreciate in value. Franchise agreements usually allow resale with franchisor approval, enabling franchisees to sell their business if the time is right. Selling a franchise can be easier than selling an independent business, as buyers are often attracted to the brand recognition, customer base, and existing cash flow. By choosing a franchise with solid resale potential, franchisees have an exit strategy, giving them confidence that their investment doesn’t have to be permanent. Finally, some believe that franchise ownership requires an all-in commitment, leaving no room for other activities or investments. As mentioned before, many franchise systems support semi-absentee or even absentee owners, allowing for oversight without full-time involvement. This flexibility enables franchisees to diversify by owning multiple businesses or maintaining another career. Certain franchises, especially those with business models suited for less hands-on management, allow owners to pursue multiple income streams while benefiting from a tested franchise model. In summary, franchise ownership is one of the most accessible paths to business ownership, yet myths and misconceptions prevent many people from considering it. Understanding the wide range of franchise opportunities, potential owners can find options that match both their financial circumstances and desired lifestyle. Franchise ownership isn’t for everyone, but for many, it provides a unique opportunity to achieve business ownership with a support system built for long-term success. By looking past the myths and gaining a clearer view of what franchise ownership truly entails, aspiring business owners can unlock a path to a rewarding and profitable future. About the Author Charles Deitrick is an entrepreneur with purpose, a franchise consultant that helps others achieve their goals of franchise ownership, development, and growth through effective counsel, providing insight into strategic pathways for success to his clients. You can contact Charles with your questions or for a free consultation at cdeitrick@thefranchiseconsultingcompany.com .