A Pathway to success: Why Franchises are a Great Fit for U.S. Military Veterans

When Monique Pelle describes franchising as "an expansion strategy, not an industry," she's speaking from a wealth of experience that spans international business development, manufacturing, and franchise operations. As Vice President of Operations at Franchise Genesis, Pelle has become a powerful advocate for women who want to expand their small businesses by becoming franchisors. "Franchising gives more upside potential for women," Pelle explains, noting how the commission-based structure and unlimited earning potential offer advantages over traditional corporate or government roles. Her own journey into franchising was somewhat serendipitous, emerging from her work connecting foreign investors with opportunities in Maryland while based in the Netherlands. Since joining Franchise Genesis, as their VP of Operations, Pelle has demonstrated her operational expertise by helping a female entrepreneur in Hawaii scale a franchise brand to over 100 locations their first year. "I remember working with her at 4 a.m. Hawaiian time, when she’d call me from her kitchen table,” Pelle recalls with a smile. "That level of dedication and partnership is what makes working with women so rewarding." Notably, 25% of Franchise Genesis clients were women-owned businesses in 2024. In an industry traditionally dominated by men, Pelle has observed positive changes. "We're seeing more and more concepts run by women entering the franchise world," she notes. This shift has fostered a supportive army of women who support one another and are in it together. For example, the relationships Pelle builds with clients extend far beyond initial transactions. "I am still in regular contact with many of my past clients," she shares. "They call me with questions and I love being there for them and continuing to help them grow. Some have become great friends." For women considering franchising, Pelle offers encouraging advice: "It doesn't matter what your background is—you can always jump in, learn the ropes, and connect with the right people." This inclusive collaboration is what makes franchising a compelling choice for many women who chose franchising over independent business models, Pelle said. Her takeaway is simple: in franchising, the rewards of hard work and commitment have no gender or background bias. Women such as Monique Pelle are not only getting a seat at the table but are helping to shape the future of franchise development and expansion. With her work at Franchise Genesis and her dedication to helping women entrepreneurs, she’s paving the way for a more diverse and vibrant franchising future for the next generation of business owners. About the Author With more than 15 years of project management experience and small business acquisitions, Robyn Deering is a detail-oriented franchise consultant with a talent for breaking down complex processes into understandable action plans. Based on the Gulf shores of southwest Florida, Robyn offers free face-to-face consultations from Naples to Sarasota and virtual consultations world-wide.

The franchise industry, long dominated by male leadership, has undergone a remarkable transformation over the past few decades. Women have increasingly carved out a significant space in this industry, not only as franchisees but also as corporate leaders, innovators, and community influencers. The impact of women in franchising extends beyond financial success; it fosters a more inclusive and dynamic business environment while inspiring future generations of female entrepreneurs. Breaking Barriers and Redefining Leadership Historically, franchising has been perceived as an industry driven by male entrepreneurs. However, women like Jennifer Wherrell have defied these expectations, proving that success in franchising is not determined by gender but by determination, vision, and resilience. Jennifer’s journey in a male-dominated industry exemplifies the growing trend of female empowerment in business. By overcoming obstacles and establishing herself as a leader, she has not only built a successful enterprise but has also paved the way for other aspiring women in franchising. Women who break through in franchising often rise to leadership positions, influencing company policies, branding strategies, and operational efficiencies. Their ability to balance innovation with a customer-centric approach has led to the success of numerous franchises, creating new standards of excellence across industries. As a result, more franchise brands are actively seeking female franchisees and executives, recognizing the unique perspectives and value they bring to the table. Community Impact and Mentorship Women in franchising extend their influence beyond the boardroom; they become pillars in their communities. Many female franchise owners are deeply involved in local initiatives, charitable organizations, and mentorship programs. They use their businesses as platforms for social change, creating job opportunities, supporting local economies, and mentoring young women who aspire to enter the business world. Jennifer Wherrell, for example, has not only built a thriving franchise but has also contributed to her community through various initiatives. By advocating for women in business, she has inspired countless individuals to pursue careers in franchising and entrepreneurship. Women like Jennifer are proof that success is not just about financial growth—it’s about making a lasting difference in the lives of others. The Future of Women in Franchising As more women enter the franchise industry, they are reshaping its landscape in profound ways. The number of female franchise owners continues to rise, and studies show that women-led franchises often achieve higher customer satisfaction rates and employee retention levels. This shift is fostering a more inclusive and innovative business culture, which benefits the entire industry. Moreover, organizations and industry groups are increasingly recognizing the importance of supporting women in franchising. Conferences, mentorship programs, and funding opportunities specifically designed for female entrepreneurs are becoming more prevalent, providing the necessary resources to ensure continued growth and success. The impact of women in franchising is undeniable. Their leadership, resilience, and community engagement are not only transforming businesses but also redefining industry standards. Pioneers like Jennifer Wherrell exemplify how determination and hard work can break barriers and inspire change. As more women step into franchising, they are setting the stage for a future where success is measured not by gender, but by the impact one makes in business and beyond. The franchise industry is stronger, more dynamic, and more inclusive thanks to the women who continue to shape it with their vision and leadership. About the Author Chris Wherrell is a Franchise Consultant with a love for franchising. When not working with clients, he enjoys golfing and spending time with his family. Contact Chris at CWherrell@TheFranchiseConsultingCompany.com .

1.You've built an impressive career as a CPA and CFO. What inspired you to explore the world of franchising? The first franchise I started was Code Ninjas, a coding school, in 2019. The inspiration for me to open the first one was my desire to be a solution for busy working professional parents who don’t have time to teach their kids about coding. I love education and have always sought ways to engage with it. At one point, I considered opening a Kumon center, which is a math and reading education franchise. Franchising provides a system. Every business needs people, systems, and location. A successful business is based on a successful system model. 2. Transitioning from finance to entrepreneurship is a significant shift. Which skills from your CPA and CFO background have proven most valuable as a franchisee? Understanding the numbers is the most valuable asset I brought to my entrepreneurial journey. It helps me apply for loans more easily. I was able to secure over $300,000 in SBA loans, though the process was long and complicated. I can’t imagine the hardships someone without a tax and financial background might face when obtaining a loan. It took me six months to secure the loan, which was both complicated and costly. In 2019, I also started my CPA practice to test how hard it is to obtain a loan, wanting to help my clients who seek debt. However, being a CPA became somewhat of a weakness for me. I thought that knowing numbers and financials would be enough to ensure my success as an entrepreneur. In reality, it hindered my growth because I didn’t seek help from other entrepreneurs; I was too proud to ask questions and remain curious. I thought I had all the answers. Operating a startup is very different from managing an established company that has been in operation for at least two years. It’s like a brain surgeon wanting to become a general doctor, but instead of asking questions from other general doctors, I continued to seek answers from other brain surgeons. 3. Many professionals dream of business ownership but hesitate to take the leap. What was the "aha" moment that propelled you forward? My wish has always been for the freedom of time that comes with owning a business. The “aha” moment that keeps me in entrepreneurship is focusing on my vision. In my book “How to Get Paid Doing What You Love,” published in 2023 on Amazon, I shared many of my side jobs during my corporate career years. The first business I dedicated myself to full time was an accounting firm in 2012, but after many failures in obtaining clients and with new corporate job opportunities arising, I returned to corporate work. In 2018, I restarted my CPA business with a clear vision: I wanted to make a difference in the community for working parents and create profitability for my clients. The business is thriving. Understanding my "why" is my biggest “aha” moment—my why is to get paid for doing what I love, which is helping others using my financial knowledge. Becoming a Franchisee – hawaii Fluid Art 1. Why did you choose hawaii Fluid Art for your first franchise venture? What attracted you to this particular business? I joined hawaii Fluid Art (HFA) with another entrepreneur who has successfully operated multiple healthy food and beverage stores. HFA is modeled after many business-to-consumer (retail) concepts, while my operating background is more in business-to-business. I chose HFA because it presented a new challenge for me. I believe HFA can provide a mental wellness space for individuals and create opportunities for families to come together and create lasting memories through painting. This space is also great for team building. During my corporate years and while founding my CPA firm, I enjoyed organizing group projects for the team to reconnect and spark creativity. HFA can nurture more artists, as artists are visionaries. It also gives me the opportunity to create an educational space where I can launch classes related to finance, entrepreneurship, and parenting. HFA truly provides me with “systems and location,” and over the years, I’ve made many expert connections that allow me to engage them as part of an educational platform and it gives my partner and me an ecosystem for healthy lifestyle living. 2. What has been the most exciting aspect of running a creative business like hawaii Fluid Art? How does it compare to your corporate finance career? Compared to Code Ninjas, which is limited to kids' education, HFA provides a great deal of flexibility for multiple revenue streams and collaboration with many experts beyond just painting artists. I can work with candle makers, calligraphy experts, terrarium makers, flower arrangers, and many more DIY specialists. I can even provide a platform for my 13-year-old daughter to share her bracelet-making skills. While HFA currently pays less initially, or there are days when I work without compensation, it has helped me become a more effective leader in finance and accounting because it encourages me to be more creative and allows me to connect better with my team. HFA consists of three components: retail space, art creativity space, and education. 3. Every business journey has its challenges. What were some of the biggest learning curves you faced as a new franchisee? My biggest learning curves have been attracting customers and developing the skills necessary to deliver high-quality work. Balancing the worry of acquiring customers while being skilled enough to provide excellent service has been a challenge. Additionally, training and retaining staff have been significant hurdles. Navigating and understanding the franchisor’s requirements has also presented challenges. Women in Business & Leadership 1.As a successful woman in both corporate finance and franchising, what advice would you give to other women aspiring to business ownership? First, you need to understand your lifestyle, core competencies, core values, and life purposes. Business ownership requires a readiness to work around the clock. You should surround yourself with various experts, such as lawyers, CPAs, and other franchise owners. It is important to be aware of your strengths and weaknesses and to be very selective about what you focus on in the business. Partnering with like-minded people is essential. In every successful business, there is typically more than one owner. Do not take advice and criticism from people who lack a track record in the area you plan to enter. On the other hand, embrace and learn as much as you can from those who have gone before you and are still in business. Make the initial investment to learn from successful individuals. We often engage in business from an emotional perspective. The freedom of time that comes with owning a business usually follows after putting in about 10,000 hours of work. Just like in any job where you aspire to become a manager, it will generally take about five years, assuming you work an average of 2,000 hours a year. 2. Have you encountered any unique challenges as a woman in leadership, and how did you navigate them? Women in leadership face many challenges. First, my appearance as a petite Asian female makes me look younger than my age, which can lead people to doubt my experience and hesitate to compensate me accordingly. My voice sounds soft and easygoing, which can hinder my assertiveness in business deals. One time, a client referred to me as "girl," which reflects a lack of respect. I have had to be more persistent in negotiating business deals and demonstrate more solutions to prove my worth to customers. English is not my first language, and I don't have a network of relatives and friends who have been established here in the U.S. for years, which means I lack testimonials and leverage in relationships. I navigate many of these challenges by reading books, taking classes, and often making a fool of myself by continuously asking questions and staying curious. I take good care of myself by always dressing nicely and maintaining a healthy lifestyle while surrounding myself with like-minded men and women. I keep showing up at meetings, and my morning mantra is, "Who can I help today?" I am determined to be the "thermostat" that decides it is a good day, and I aim to share my positivity with others. Positivity, gratitude, and discipline are the keys that help me overcome challenges. I am a big fan of building vision boards and continually manifesting positivity into my life. My statement for 2025 is, "Because I want different results, I am doing different things." 3.Women's Month celebrates empowerment and breaking barriers—what does this mean to you personally and professionally? Every woman needs to be reminded that we are women. We carry many roles, and especially Gen X and Millennial women face the most challenges because we are caregivers for both our children and our parents. We hold ourselves to the highest standards when it comes to serving others, often robbing ourselves of our own femininity. Personally, I am learning to fall in love with myself head over heels. Professionally, I am pursuing a new certification to become an "Art Therapy and Business Coach." I believe the luxury I am enjoying in life is traveling and learning. The more I travel and learn, the more love and help I can offer to others. Every pleasurable trip I take has business components and vice versa. Whether personally or professionally, I spend my time intentionally. From time to time, I still seek approval for living true to myself from my mom and my children. I am learning to find balance and look forward to learning more from other women, as I still feel guilty for taking trips or not spending quality time with my mother and my children. The bottom line is that I don’t have answers to all the questions. My life every day is still an organized mess, and I am ready to start over each day. The quote to remember “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” – quoted from Zen Master Thich Nhat Hanh. About the Author Seema Govil, a Versatile Leader: Bridging the Worlds of Franchise Consulting, Media, and Philanthropy as the Founder and CEO of Cosmo City Media. Contact Seema at Seema@Thefranchiseconsultingcompany.com .

From repairing luxury car interiors to restoring commercial furniture, women franchisees at Fibrenew are proving that technical expertise and craftsmanship know no gender. The company was recently named one of the ‘Top 50 Franchises for Women’ by Franchise Business Review. This comes as no surprise to those familiar with the company's emphasis on flexibility and work-life balance—qualities proven particularly attractive to women entrepreneurs. "Women have played a key role in Fibrenew's success, and we've seen their presence in our system grow steadily over the years," says Jesse Johnstone, President of Fibrenew. "Many have built thriving businesses, bringing a strong mix of customer focus, operational excellence and leadership to their communities." Take Cyndi Douglas, for example. A single mother of two teenage sons, Douglas traded her 25-year career in the tech industry for a Fibrenew franchise—a decision that has paid off both financially and personally. "It's become a family business," she explains, noting how her sons have become involved, helping with trade shows and moving large pieces of furniture in client’s homes. The experience has been so positive one of her sons now aspires to follow in her footsteps. The success of women in the Fibrenew system isn't just anecdotal. The franchise participated in a comprehensive survey conducted by Franchise Business Review, involving 300 franchise brands and over 8,500 female franchisees. The survey examined 33 benchmark areas, including leadership, training and support, financial opportunity and work-life balance. The results were overwhelmingly positive, with 89% of women reporting satisfaction with their business ownership experience. Fibrenew has attracted individuals from diverse professional backgrounds—from teachers and engineers to sales consultants and software developers. This diversity of experience has strengthened the network of over 300 locations worldwide, creating a community of diverse entrepreneurs united by their commitment to excellence and customer service. Douglas had looked at several franchises before she took out a Small Business Administration loan and purchased her Fibrenew territory in St. Augustine, Florida. “What really won me over was the sense of community and support,” she said. “Every single person I talked to was super helpful, whether it was technical or administration or just another franchisee I called up for advice.” According to Johnstone, many women have said they found Fibrenew appealing because of it’s combination of flexibility, scalability and support. The company's mobile service format allows owners to create a business that fits their lifestyle and goals, while the proprietary product line and exclusive technology provide a competitive edge in the market. The environmental aspect of the business also resonates with many owners. By repairing and restoring items rather than replacing them, Fibrenew franchisees help prevent thousands of pieces of furniture and upholstery from ending up in landfills each year. “Many of the older people I serve in west El Paso want to keep their old furniture they are used to and not have to replace it or take it in a truck somewhere to be repaired,” said Nohely De Lara, a Fibrenew franchisee in south Texas. She said her customers are particularly grateful when she can show up to their homes and restore or re-dye their couches and chairs in about an hour. “Even though I came from a marketing degree background, color comes really easy to me and I can work very quickly,” De Lara said. Easy-to-follow process steps and the professional services in place that facilitate marketing and scheduling made Fibrenew the right choice for De Lara after two and a half years of looking at various franchises. She said finding the right business that allowed her to keep her family as her number one priority was important. "Fibrenew's core values are rooted in providing an opportunity for all entrepreneurs, supporting them in growing a solid business and offering a flexible lifestyle that allows for a family-first schedule.” Johnstone emphasizes. Nohely’s husband also has embraced the franchise and she said they are able to schedule their working hours to accommodate the needs of their three school-aged children. "Franchising provides many options to women seeking business ownership on a full- or part-time basis," notes Michelle Rowan, President and COO of Franchise Business Review. “For women considering entrepreneurship, Fibrenew's success story demonstrates that with the right support system and business model, they can break into and thrive in unexpected industries.” Being open-minded to alternative ways of doing things can open a path to success for women considering franchise ownership, Douglas said. Her advice is: “Be persistent and look at all the alternatives. And, have confidence in yourself to see everything through.” The 40-year-old franchise system’s blend of professional opportunity and personal flexibility continues to attract women owners and they in turn craft a myriad of ways to grow their businesses. Their success proves success know no gender boundaries at Fibrenew. About the Author Robyn Deering is a consultant for building and buying franchise opportunities. Adept at bringing together resources and people to achieve goals with measurable metrics of success. Contact Robyn at Robyn@TheFranchiseConsultingCompany.com .

In the world of franchising, where innovation meets opportunity, few industries are growing as rapidly as health and wellness. At the forefront of this movement is Amanda Watts Lightcap , founder and president of Degree Wellness , a brand redefining self-care through cutting-edge therapies. Based in Jacksonville, Florida, Amanda’s vision has propelled Degree Wellness into a thriving business, offering franchisees a scalable, high-margin model while delivering science-backed wellness solutions to communities across the country. As we celebrate Women in Franchising , Amanda’s story stands as an inspiring testament to the power of entrepreneurship, resilience, and the ability to turn passion into a transformative business. From Vision to Reality: The Birth of Degee Wellness Amanda Watts Lightcap’s journey into franchising wasn’t just about business—it was about creating impact . Recognizing the growing demand for holistic wellness solutions, she saw an opportunity to bring advanced therapies—once reserved for elite athletes and celebrities—to the mainstream. Degree Wellness launched with a mission: to provide accessible, science-backed self-care solutions that help people feel their best every day. The brand offers a comprehensive suite of services, including: Cryotherapy – A favorite among athletes and wellness enthusiasts for muscle recovery and inflammation reduction. Infrared Sauna & Red Light Therapy – Known for boosting circulation, skin health, and overall relaxation. Cold Plunge & Compression Massage – Increasing circulation, reducing soreness, and aiding recovery. IV Drips & Vitamin Booster Injections – Supporting hydration, immune function, and energy levels. Amanda’s ability to package these high-demand services into a seamless customer experience quickly set Degree Wellness apart . Within a few years, the brand expanded to four corporate-owned locations , proving its success in multiple markets. The Leap Into Franchising Recognizing the potential for nationwide expansion, Amanda partnered with Franchise FastLane in 2024 to bring Degree Wellness to entrepreneurs looking for a proven, profitable model in the booming wellness industry. What makes Degree Wellness an attractive franchise opportunity? A Simple, Scalable Business Model – No specialized medical experience is required, making it accessible to a wide range of entrepreneurs. Recurring Revenue Streams – Membership-based services drive predictable income and customer retention. Comprehensive Training & Support – Degree Wellness ensures franchisees receive top-tier operational guidance, site selection assistance, and marketing support . Booming Industry Growth – The wellness economy is valued at over $4.5 trillion globally , and consumers continue to prioritize health and recovery services. Since launching its franchise program , Degree Wellness has already sold 61 territories , demonstrating the incredible demand for its unique wellness model. Amanda’s approach to franchising reflects her deep commitment to franchisee success . “We’re not just selling a business model—we’re building a community of passionate entrepreneurs dedicated to changing lives through wellness,” she explains. Empowering Women in Franchising Amanda’s success is particularly significant in an industry where women franchise owners are increasingly making their mark . While franchising has traditionally been male-dominated, the tide is shifting— women now own or co-own over 35% of franchises in the U.S. , with that number growing each year. Degree Wellness presents a unique opportunity for female entrepreneurs who want to break into the health and wellness space without a medical background. The brand offers a low-barrier entry point into an industry that aligns with the passions of many women—helping others live healthier, happier lives. For Amanda, this is about more than just business. “As a woman in franchising, I want to create opportunities where women feel empowered to build something meaningful —a business that aligns with their values while generating financial independence,” she says. What’s Next for Degree Wellness? With franchising now in full swing, Amanda has big plans for Degree Wellness. The brand aims to expand into key metropolitan markets , bringing science-backed self-care to more communities nationwide. Additionally, corporate partnerships, strategic wellness collaborations, and continuous innovation will drive Degree Wellness to the forefront of the recovery and rejuvenation industry. Final Thoughts: A Legacy of Wellness & Empowerment Amanda Watts Lightcap’s journey from visionary entrepreneur to franchise leader is an inspiring example of what’s possible in the franchise industry . By creating a scalable, impactful business , she has not only built a powerful brand but has also paved the way for more women to step into the world of franchising with confidence. As Degree Wellness continues to expand, Amanda’s influence in the industry will only grow, proving that wellness and franchising are a perfect match for the next generation of business owners. For aspiring franchisees looking for a rewarding, high-growth opportunity , Degree Wellness offers the perfect blend of passion and profitability —and thanks to Amanda’s leadership, it’s just getting started. About the Author Steve Sparks is an award-winning franchise consultant and partner at The Franchise Consulting Company, helping entrepreneurs buy, grow, and scale successful franchises. Contact Steve at ssparks@thefranchiseconsultingcompany.com .

In business, your success or failure depends squarely on the team that is running your day to day operations. The women of Outlaw FitCamp are a powerhouse trio that have transformed this business in the most amazing ways, growing memberships and revenues while at the same time putting other gyms in the area out of business. Here’s the story of Deidre Butler, and Tiffany Leyva, and their journey as successful women in franchising. As a franchise consultant and long time business entrepreneur myself I have been exposed to business for most of my adult life. In a market like Dallas Texas, where Outlaw FitCamp is headquartered, the competition is fierce and businesses that are average just don’t survive. To build a great business here you have to not just be good… you have to be extraordinary. Initially, I discovered Outlaw FitCamp as they were starting their journey in franchising. It didn’t take long for me to recognize that this was like no other fitness concept out there. In fact, their most recent franchisee who bought 5 territories said “I had to buy an Outlaw FitCamp because after looking at all the other fitness franchises it became apparent that if I bought anything else and then Outlaw came to town they would put me out of business”. I smile because I felt exactly the same way so I in addition to being a consultant to the brand in their franchise journey I also invested into owning an Outlaw FitCamp Franchise myself. The women at the top are key to the smooth operation of the franchise. Deidre Butler has been with Outlaw since before they launched their franchise. She started out as an assistant to Jesse, then moved into sales, then into training, then into operations and has climbed the ranks to COO of the company. When I first met Deidre she was in sales. I decided that before I got into any conversations with OFC, I wanted to mystery shop them myself. I had not been much of a fitness person and admittedly was not in the best of shape. I signed up for one of their free classes and popped in one morning for one of their early classes. As I walked through the door there she was with a smile on her face welcoming me to the studio. I signed in and then she gave me a quick intro and I hopped in the class. That class kicked my butt! Afterwards, as I was leaving, there she was again. “How was your class today”? Gassed I said “well, I realize how bad of shape I'm in.” She said “Don’t worry, we can fix that… when are you coming back to see us?” I told her I would definitely be back. And I did but not as a member.. I was sold and I wanted to be part of the team. This brand had all the right stuff. I knew it without a single doubt in my mind. Deidre followed up with me after that until one day I showed up to meet with Jesse, the founder of Outlaw FitCamp, and the rest was history. Since then she has grown in her role and also helped me get my franchise up and running. She helped me with everything from training, to technology, to operations, management, payroll, you name it. She held my hand and got my location rolling. For me it was hard but for her it was like she had done it a thousand times. A couple of months ago she was promoted to COO. What I love about Deidre’s story is that she did two main things that took her to the C Suite. She always had a positive attitude and she always put in 100% into everything she does. She works her ass off and got recognized for that. Outlaw would not be the same without her. Deidre’s boss, Tiffany Leyva, is another story of women in business who get shit done. Tiffany is the CEO of OFC. She has been a business owner for years prior to coming to Outlaw and her journey with Outlaw is a cinematic kind of love story. Tiffany is a former women's physique bodybuilder. In 2013, Tiffany proudly earned a 3rd place title at the national level USA Championships in Las Vegas, a testament to her hard work and dedication. As Tiffany and Jesse trained together, they eventually fell in love. When the couple decided to transform their passion into a business, Tiffany pursued her personal trainer certification. This pivotal step allowed her to take on a larger role in this new venture—Outlaw FitCamp. Her commitment and understanding of the fitness industry allowed them to successfully open multiple locations and, by 2019, begin franchising their concept. Tiffany took what Jesse had built from his 30 years as a gym owner and transformed it, adding systems, processes, marketing, and operations. She basically got the business walking, talking, and acting like a franchise, and then they franchised it. By doing what she did Outlaw is now a plug and play brand. You plug in and it just works. If there’s a problem, Tiffany fixes it. Not tomorrow, not next week, right then. She has worked tirelessly, especially recently as Outlaw has been adding even more outlawsome new tools to help franchisees succeed. Frankly, I don’t know how it’s possible for someone to put in the kind of hours that she does, but she does it and we all love her for her innovation, tenacity, and leadership. She’s a killer. Don’t F with Tiffany! You want her on your side because in any battle you face, she will win, guaranteed! She’s also sweet, compassionate, and resourceful. The kind of person that will give you the shirt off her back. Together these women are building something that the fitness industry has never seen. Could there be such a thing as a perfect fitness franchise? OFC may not be perfect yet, but there’s no better fitness concept out there. I know that because as a franchise consultant I look at the competitors all the time. Going back to their newest franchisee “If they come to my town, they will put people out of business”. In Keller Texas, our competition has been going out of business left and right. Bad for them, but good for us. Without great people you can’t have a great brand. If you want to buy a business and you want a business that helps people and changes lives, I invite you to come meet the people at Outlaw FitCamp. At the end of the day the franchisor is your business partner. You better make sure they are people you want to be in business with. Come meet this team and you will tell instantaneously that this is not some private equity run business with people in their ivory towers trying to squeeze out every dollar they can out of you. You invest in them, but they invest in you. Come be a part of the winning team! About the Author Dustin Helms is an entrepreneur at heart. He built two successful companies from scratch in both the automotive and real estate industries. Dustin relentlessly vets out franchise concepts for his clients and helps you ask the right questions. Contact Dustin at Dustin@TheFranchiseConsultingCompany.com .

March is Women’s History Month—a time to honor the achievements of women in all walks of life, including the business world. In the franchise industry, women have emerged as powerful leaders, entrepreneurs, and innovators, breaking barriers and shaping the future of business ownership.  From small business owners to franchise executives, women continue to redefine the franchising landscape by bringing fresh perspectives, strong leadership, and community-driven values. This article celebrates the rise of women in franchising, showcases inspiring success stories, and highlights the tremendous impact female franchisors and franchisees have made in the industry. The Rise of Women in Franchising The franchise model has proven to be a powerful vehicle for women to achieve financial independence and entrepreneurial success. According to the International Franchise Association (IFA) , the number of women-owned franchises has steadily increased, with women now owning or co-owning nearly 35% of all franchise businesses in the U.S. The appeal of franchising for women lies in its structured business model, comprehensive training, and supportive network, allowing them to launch and scale businesses while balancing personal and professional commitments. More women are stepping into franchise ownership, proving that they have the vision, resilience, and strategic mindset to thrive in this industry. Case Studies: Women Who Are Making an Impact in Franchising 1. Kat Cole - The Former President of Cinnabon Kat Cole’s journey in the franchise industry is nothing short of inspiring. She started her career as a Hooters waitress at just 17 years old and worked her way up to become an executive in the restaurant industry. Eventually, she became the President of Cinnabon , transforming the brand into a global franchise powerhouse. Under her leadership, Cinnabon expanded into international markets, diversified its product offerings, and experienced a revenue surge of over $1 billion in sales worldwide . Kat’s story is a testament to the limitless opportunities franchising provides to women who are willing to take risks and lead with vision. 2. Dina Dwyer-Owens - Former CEO of Neighborly (Formerly Dwyer Group) Dina Dwyer-Owens is a trailblazer in the franchise industry, best known for her role as the former CEO of Neighborly , a global franchise network specializing in home services. Under her leadership, the company expanded its portfolio of brands and strengthened its commitment to ethical business practices. Dina has been a passionate advocate for women in franchising , emphasizing the importance of leadership, mentorship, and personal growth. She even appeared on the hit TV show Undercover Boss , demonstrating her hands-on approach to leadership and her dedication to empowering employees and franchise owners. 3. Martha Hoover - Founder of Patachou Inc. Martha Hoover, a former lawyer, transitioned into the food franchise industry and became one of the most successful female franchisors. She launched Patachou Inc. , a restaurant franchise group focused on sustainable and locally sourced ingredients. Her women-led business model has created countless opportunities for female entrepreneurs to enter the food franchise sector and thrive. Martha’s success highlights the potential for women to revolutionize the food and hospitality industry through franchising. Why Franchising is a Great Fit for Women Women bring unique strengths to the franchise industry, including strong leadership skills, attention to detail, and the ability to foster meaningful relationships. Here’s why franchising continues to be a perfect fit for women entrepreneurs: 1. Flexibility – Many franchise opportunities allow women to balance work and family life while building a successful business. 2. Support System – Franchisors provide training, marketing, and operational support, making it easier for women to start and run a business. 3. Proven Business Model – Unlike starting a business from scratch, franchising offers a roadmap to success , reducing the risk for first-time entrepreneurs. 4. Networking and Mentorship – Organizations like the Women’s Franchise Network (WFN) , International Franchise Association (IFA), The Franchise Consulting Company (FCC), A2Z Franchise, and APAC Franchise Council provide mentorship, networking, and resources to help women thrive in franchising. The Future of Women in Franchising The franchise industry continues to evolve, and the future is bright for women entrepreneurs. More franchisors are recognizing the value of diverse leadership, and initiatives are being launched to increase female participation in franchise ownership . With more women stepping into leadership roles, investing in franchises, and mentoring the next generation, the industry is poised for continued growth and innovation. Women in franchising are not just breaking barriers—they are building legacies. For women looking to explore franchise ownership, now is the time to take action. Whether you’re a first-time entrepreneur or a seasoned businesswoman, franchising offers a pathway to success, financial independence, and lasting impact . Together, let’s celebrate the power of women in business and continue to uplift, empower, and support female entrepreneurs in the franchising industry. About the Author John Ngo, DBA - Founder of J&P Consulting & Education Global. Contact John at jngo@thefranchiseconsultingcompany.com .

In today’s world, the idea of young people starting their own businesses isn’t just a dream—it’s a reality. More and more teenagers are proving that age is just a number when it comes to entrepreneurship. But let’s be real: for a long time, women, especially young girls, didn’t always have the same opportunities to succeed in business as men. Thankfully, history is filled with young female entrepreneurs who refused to accept those limitations, paving the way for today’s generation. Their stories prove that with determination, talent, and a strong support system, anyone—no matter their gender or age—can succeed in business.  Young Female Entrepreneurs Who Changed the Game One of the earliest examples of a young female entrepreneur is Madam C.J. Walker , who started her business in the early 1900s. While she wasn’t a teenager when she became successful, her story is still inspiring for young girls everywhere. Walker, who was born to formerly enslaved parents, created a haircare empire focused on products for Black women. She became the first self-made female millionaire in America, proving that women could lead industries and control their financial destinies. Another inspiring entrepreneur is Debbi Fields , who started her company, Mrs. Fields Cookies, at just 20 years old. When she first began, many people doubted that a young woman with no formal business experience could turn a love for baking into a national brand. But she proved them wrong, building one of the most successful cookie franchises in the world. Her story reminds young entrepreneurs that even simple ideas—like baking cookies—can become something huge with the right vision and dedication. More recently, Mikaila Ulmer showed the world that even kids can make a big impact. At just four years old, she started her company, Me & the Bees Lemonade, using her great-grandmother’s recipe and adding honey instead of sugar. Now a teenager, Mikaila’s business is in major grocery stores, and she has partnered with big brands while continuing to spread awareness about saving bees. Her success proves that no one is too young to be an entrepreneur, and that passion can turn into a business at any age. Another modern example is Isabella Rose Taylor , who turned her love for fashion into a full-blown business by the time she was 13. She designed her own clothing line, which was featured at New York Fashion Week and sold in major retailers like Nordstrom. Her story is proof that young women can make a name for themselves in competitive industries, even when people underestimate them because of their age. Why Opportunities for Young Female Entrepreneurs Matter While it’s exciting to see more young women succeed in business, it’s important to recognize that not everyone has the same opportunities. In many industries, women still face challenges like unequal pay, fewer leadership positions, and being taken less seriously than men. This is why it’s so important to encourage young girls to explore entrepreneurship early. When girls are given the chance to start businesses, they gain confidence, leadership skills, and financial independence. Programs that teach business skills, mentorship opportunities, and access to funding can make a huge difference. Schools should encourage entrepreneurship for all students, and parents should support their daughters’ business ideas, just like they would for their sons. We live in a time where social media, online businesses, and crowdfunding platforms make it easier than ever to start a business at a young age. But without encouragement and equal opportunities, many talented young women might never take that first step. The stories of female entrepreneurs from the past and present show that success isn’t about gender—it’s about hard work, creativity, and determination. The next generation of great business leaders could be sitting in a high school classroom right now. Maybe it’s the girl selling handmade jewelry online, the one designing her own fashion line, or the student who dreams of starting a tech company. No matter what the idea is, young female entrepreneurs deserve the same chance to succeed as anyone else. The future of business is brighter when everyone, regardless of gender, is given the opportunity to shine.

There is no force more powerful than a woman determined to rise. —W.E.B. Du Bois Since the U.S. Census Bureau began tracking female entrepreneurship in 1972, women have made enormous strides in business. Recent research by Guidant Financial found that an estimated 31% of all small businesses and franchises in the U.S. are owned by women. Of that figure, a third have owned and operated their businesses for 10 years or longer. Black women, at 17%, are starting businesses at a faster rate than any other racial group. Why Franchising Works for Women Franchising has become a powerful vehicle for women seeking financial independence, work-life balance, and the opportunity to build something of their own. Its structured yet flexible nature provides a unique platform that allows women to leverage their leadership skills, creativity, and business acumen to achieve success. Whether they are re-entering the workforce, looking to escape corporate constraints, or building generational wealth, franchising offers a path tailored to their strengths and aspirations. The franchising model removes many of the traditional hurdles associated with starting a business from scratch. With established systems, brand recognition, and comprehensive support, women can launch and grow their businesses confidently. This framework reduces risks and enables entrepreneurs to focus on building strong customer relationships, improving operations, and increasing profitability. One of the industries where franchising has particularly benefited women is the beauty and wellness sector. Among the standout success stories in this space is MY SALON Suite, a franchise that has transformed the salon industry while creating opportunities for female entrepreneurs. Women bring a unique set of strengths to franchising, making them well-suited for this business model. Here’s why: Flexibility & Work-Life BalanceF ranchising allows women to create schedules that fit their lifestyles, whether they are raising families, pursuing other passions, or simply seeking more control over their time. The ability to delegate operational tasks while maintaining oversight makes franchising an attractive option for those who want both professional success and personal fulfillment. Established Systems & Support Many women entrepreneurs thrive in collaborative environments, and franchises offer extensive support through training, marketing, and operational guidance. This structure provides a solid foundation for success, allowing franchisees to focus on growth rather than the challenges of starting a business from scratch. Financial Independence & Wealth Building Owning a franchise enables women to take charge of their financial futures. Whether it’s a single-unit operation or multiple locations, franchising offers a scalable path to long-term profitability and wealth creation. Leadership & Community Impact Women in franchising are not just business owners; they become community leaders who provide job opportunities and mentorship to others. Their influence extends beyond their own success, helping to uplift and inspire future generations of female entrepreneurs. MY SALON Suite: A Beacon of Success MY SALON Suite exemplifies how franchising can be a game-changer for women in business. Founded by Ken and Alanna McAllister when their youngest daughter entered high school, MY SALON Suite was more than just a business venture—it was a way for Alanna to re-enter the workforce and revolutionize the salon industry. From just two locations in Louisiana, MY SALON Suite has grown into an industry leader with more than 200 locations across the U.S. and Canada. Today, the brand empowers over 5,000 members—89% of whom are women—by offering them the freedom to become their own salon entrepreneurs. Women play a significant role not only as salon suite tenants but also as franchise owners. An impressive 46% of MY SALON Suite’s franchise agreements involve women, with many franchisees consisting of husband-and-wife teams. This level of female participation underscores the inclusive and empowering nature of the franchise model. The salon suite sector is experiencing rapid growth within the beauty industry, offering a stable and lucrative investment opportunity. As a MY SALON Suite franchise owner, individuals do not need to be beauty professionals themselves. Instead, they act as landlords, leasing high-end salon spaces to stylists, estheticians, and other beauty professionals. This model provides salon entrepreneurs with a turnkey business solution, while franchise owners benefit from a consistent revenue stream. Salon suite franchises are particularly appealing because they cater to beauty professionals who want independence without the financial burden of opening a full-scale salon. By offering state-of-the-art, fully equipped salon suites, MY SALON Suite enables beauty professionals to focus on their craft while managing their own businesses. A Bright Future for Women in Franchising Women are increasingly shaping the future of franchising, leveraging their talents and entrepreneurial spirit to build thriving businesses. Whether through salon suites, food service, retail, or other industries, franchising offers a proven pathway to success. The success of MY SALON Suite highlights the larger trend of women excelling in franchising. By providing a supportive ecosystem where women can thrive as business owners, the brand has cultivated an environment of empowerment and innovation. For women considering franchising, MY SALON Suite serves as an inspiring example of what’s possible. The combination of financial independence, creative freedom, and community support makes this business model a perfect fit for ambitious women ready to take control of their futures. With women making up a significant portion of both franchisees and salon suite owners, the brand exemplifies how franchising provides opportunities that align with the values of impact and grace. For women looking to embark on a fulfilling business journey, franchising—with its built-in support, financial security, and growth potential—stands out as an excellent choice. As more women step into leadership roles in franchising, the industry will continue to evolve, creating a more inclusive and prosperous future for all. It is easy to see why franchising appeals to so many women. If you think owning a franchise is the right path for you, it can help to work with a qualified franchise consultant. Seth Lederman of Frannexus has years of experience helping women find the best franchise to meet their goals and dreams. For more information and to find out how to get started pursuing your entrepreneurship dreams today, contact Frannexus today. About the Author Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He frequently contributes to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@thefranchiseconsultingcompany.com .