By Seema Govil
•
August 1, 2024
Veenu Parkash and her husband Raj embarked on their entrepreneurial journey unexpectedly, driven by a pivotal moment following the events of 9/11. Originally in the garment industry in New York City, the city's lockdown prompted them to seek a new path closer to their daughter's childcare in New Jersey. Impressed by the center's operations, they ventured into childcare themselves, eventually establishing Lightbridge Academy, which now spans four locations. As they approach two decades in business this August, their journey has been defined by resilience, family values, and a commitment to nurturing both their business and their employees, who have become integral to their success. What sort of business do you own, and why did you decide to go in that direction? Currently, my wife and I are involved with childcare centers under the brand name Lightbridge Academy. It's a franchise and we've got four locations. What happened was when 911 happened, we were in the garment business in New York City. And the way things were, the city was shut down, nobody could leave the city, or you could come in, and our daughter was at a childcare center in New Jersey. And they had nobody to pick her up from there. So we decided one of us needs to be New Jersey. And we started looking for businesses in New Jersey. And since we liked the way our daughter's childcare ran, we decided to ask the owner if he would be interested in opening another one. And he said, yes, and we got into it. And now we are actually completing this August, 20 years being in business, from our first location. We’ve got four now. What would you guys say is one of the biggest challenges that you've had in being business owners? It was when they started off, because you know, our kids were younger. So the biggest challenge was just having a balance between personal and work life. Especially with both of us in the same industry, in the same business together. That was one of the biggest challenges that we faced. But if you ask us what was the biggest challenge in the business itself was basically finding good employees. That was one of the biggest challenges because our expectations from day one were very different in what kind of people we wanted to work for us. And with that said, we actually, you know, we're very happy and proud that we have employees that have been with us for 20 years, 18 years, 17 years, and they're still with us. And that's really wonderful. So I guess the challenge we had of hiring good people, and retaining them is no longer a challenge for us. Because I think we did well, and we were very set in what we wanted. What do you think contributed to you being able to retain those employees, after struggling with it? That's a question we get all the time. I think, you know, a lot of people always think that, you know, you pay them their value. You do this, you do that. No, I think one of the biggest reasons is, and actually this is what I hear from my employees as well, is that we were very fair and treated them like one of us. You know, we were always very considerate, but always also had this fine line of workers work. And any other relation outside work is different. And treating them with mutual respect was one of the biggest things. Our employees really are very happy to be with us. And they're heard, they're heard in terms of what they want. And if they don't get what they want, they're still like, we leave it on good terms with them and have proper conversations from day one. So they feel that you know, their input is important. And we also always communicate with them the business side of why they're not getting and what they want. That mutual understanding and respect is what has really retained them for a long time. And I think what we've done is we've nurtured them over the years. For example, if we had an employee, she was going to school and she had to go to college, she needed financial help. She needed flexibility in working hours, and we listened. Similarly, if we had an employee who was facing challenges with a child, we listened to them and guided them through their processes to, you know, be there in the thick and thin of it, whenever they need us. It creates a family environment where they know that we will stand by them. And that's the reason they stand by us. Along with your employees, what would you say is one of the biggest things that has contributed to your guys' success? I would say a lot of hard work, a lot of consistency in what we do. We've seen lots of ups and downs, and especially with COVID and public pre K coming in. But we've never ever compromised with the quality and the values that we hold for our life centers. And I think that is one of the biggest things that has also contributed to our success. Because whatever times have been rough, we've still not compromised in any thing that we think we don't want to stop in terms of our values for the school. We've done as we've always been very innovative in doing things at our centers like we were teaching our pre K kids how to type on the computer, which was not something that was being taught. Then we started teaching them coding when computers became bigger and everybody needed to understand computers, we started teaching them coding in a classroom where nobody was doing it. Similarly, we brought up the whiteboards and started teaching them through interactive ways on a whiteboard, and to the extent when we were taking our kids to horseback riding lessons to a farm, we brought the horse riding lessons to the school as an extracurricular activity. So I feel you know, the parents always look at it, and they see that we are a premier place where the children will get the best of learning, nurturing and caring. Okay, and as an Indian American, do you think that this offers you a unique perspective on business owning? And can you speak to that a little bit? I think as an Indian American owning business, what it does is yes, definitely gives us the diversity angle to it. Because at our center, we have people from everywhere as employees and parents. So what we do is, since coming from outside us and settling in America, we are able to understand different cultures, and we are able to be flexible, so that we cater to their needs. So like for example, in India, parents give their kids milk, but they warm it before they give it which does not happen here. So we are able to understand those needs, and we are flexible, and making sure what gives comfort to the children, what their cultures are, what they're practicing at home. If we can accommodate it in our centers, we definitely try to. We also do once a year we do a heritage day. And you know, all the different classrooms, they pick a country and they learn about the different dances, the language, the currency, the food, and everything gets displayed on the Heritage Day. And all the parents are invited to come and see what the children have learned. So even the parents they kind of get to learn about different countries and where all the children are from. What are some highlights that you guys would have from you know over the last couple of years owning businesses with and you know doing the schools? I think the biggest highlight is that our daughter came into the business and she is a director at one of our locations. And a couple of years back she was,I think about 65 Lightbridge academies, the Director of the Year. She's the youngest Director in the system. That was quite an achievement as a second generation coming into the business. And doing well, because there was a criteria and they measured everybody across the board. And I think last year, we won quite a few awards, we had the highest revenue. Out of all the Lightbridge Academies, we had the highest score. And then we were one of the highest in contributing towards the foundation that Lightbridge has, so we used one of the highest funds for them. What advice would you give to anyone who wants to get into owning a business or who wants to start their own business? It's not easy, but it's not difficult. If you are consistent, and you don't give up and never compromise on the quality of whatever business you're doing, and the quality of the employees that work for you that you hire, you're good to go. So I think what you have to do is, first find the passion that you have, because you should get into a business that you're passionate about. Because sometimes people get into businesses they're not passionate about and think they just want to get in there for money. I think that's the wrong thing. Because you'll never do well. If you're not passionate about the business that you're running. I think a lot of hard work and believing in yourself and thinking out of the box. People are typically doing things the way traditionally it has been done. Sometimes we need to change it to be successful. So there's a lot of hard work that goes into it, and like we said, be consistent in what you're doing. Is there anything that you would want someone reading an article about you to know about you guys or about your businesses? I think I would just say that, you know, me and Raj started from nothing. And we were just determined, and we followed our dreams. So like Raj said, be passionate, follow your dreams. It's now or never just do it. And don't be scared. Because when you do a business, things will eventually fall in place, if you do not compromise. One thing I really want people to know is only focus on your business and on yourself. Do not worry about what the world outside is doing. And if you are focused on what you are doing and what you think is right. There is no failure. I can definitely say that. About the Author Seema Govil, Franchise Consultant and Vice President of the India Franchise Council, is also the Founder and CEO of Cosmo City Media. She seamlessly integrates her expertise in franchise consulting, media, and philanthropy. As a frequent contributor to Franchise Journal magazine and other media outlets, Seema continues to influence and inspire within the industry. Contact Seema at Seema@thefranchiseconsultingcompany.com .