Mahana Fresh has been quietly revolutionizing the way QSR looks at healthy and delicious options with a range of meals served in beautiful restaurants at a value price that brings fans back again and again. With franchises across the country and many more in development, this is a story that is bring taste buds and heart healthy minds happiness.
Maybe you’ve noticed that people are eating more healthy options and thinking about the quality of what they put into their bodies. Healthy food is more than delicious, it’s a way of life and all these healthy foods have in common: each one is a basic ingredient, such as a fruit, vegetable, grain or dairy product. You can use this as a rule of thumb when eating: if the food is simple, wholesome and minimally processed, you're in good shape.
Mahana Fresh was founded in early 2019 by veteran restaurant operator Dave Wood of Sarasota, Florida, who owned 17 Dominos restaurants for nearly 30 years and has been an investor and advisor in some of the most well known fast food franchise concepts over the decades . He knows first hand how restaurants work and what people want to eat.
"Our area was heavy on pizza, subs, tacos, Chinese, and there's not many other options especially if you want to ... try to eat something that's healthier," said NJ franchisee Ed Bush, a Toms River resident. "I said, 'You know what, there is not anything. I am going to bring it to Toms River.'" He opened his franchise and the lines have been out the door since.
Customers at Mahana Fresh choose from a line of bases, proteins and vegetables, such as basmati rice, kale and cauliflower rice; chicken, grilled steak and tofu; and green beans, sweet potatoes and roasted mushrooms; as well as various sauces and add-ons.
There is no fryer or freezer and all the food is made in-house from scratch, Bush said.
While three factors drive shifts in what and how consumers eat out and purchase fresh food — price, perishability, and preference — price dominates amid inflation. The top cause of shopping stress overwhelmingly is concern over rising food prices (53%)
Consumers are focused more on food prices: 85% say they prefer food options that are low in price, up five percentage points from 2021.
“Mahana has focused on supply chain and restaurant efficiency since day one to serve the freshest meals that are good for you without being expensive” says Wood, “in fact, you can get a delicious bowl of fresh vegetables, perfectly cooked chicken or steak and a drink for less than the price of a super sized burger and fries. That’s food that your body and wallet can feel good about.”
The restaurant's name means "like the sun," Wood said. "It's our mantra. It's a feeling, you know? We just want to make everybody's day a little brighter, a little better.”
While Mahana Fresh may "lean into the fresh 'Hawaiian Tropic' kind of vibe," Wood said, "it's American food. You can bring picky kids here and they will find something they love and because they get to choose what they eat they are in control. We wanted to pass the VETO test - when a group of people don’t go to a restaurant because one of them doesn’t like a certain type of food ."
"We want to be one step closer to healthy than most of your other choices," he said. "This is not quote-unquote health food or diet food, but it's healthier than a lot of your other options so it gives people the opportunity to make a good choice and still have a delicious meal."
With a seasoned operations team and the ability to source real estate and open restaurants rapidly, the evidence of Wood’s 40+ years of experience in the franchise restaurant industry is apparent in every aspect of this happy and growing brand. See for yourself at a Mahana near you!
In the tropics, Mahana means “like the sun.”
Believing each day is filled with warmth,
Endless possibilities,
And boundless energy.
Here, freshness isn’t just a saying,
It’s a commitment.
A sincere belief that a good mood
Begins with good food.
And everyone has a place at the table.
That’s why we cater our creations
To individual tastes.
With chef-inspired ingredients
That are positively fresh,
And positively delicious,
In just the right amount.
Because you get out what you put in.
So get back out there and shine.
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