Firehouse Subs Franchisee, Suzanne Kelly, is the perfect example of women in entrepreneurship. Kelly joined Firehouse Subs in 2002, after working for General Electric. Deciding that a career change was in order, Kelly opted to join what she called “the family business” with her husband of 35 years, Mike.
They broke new ground as the first franchisees to open a Firehouse Subs restaurant in Central Florida, located in Lake Mary. That restaurant has remained in operation,
celebrating its 20th anniversary in 2022. Another of Kelly’s restaurants, located in Orange City,
celebrated its 10th anniversary the same year.
Jalila Bouchareb, VP of Franchising & Development at Firehouse Subs, said the longevity of Kelly’s restaurants, surviving through the COVID-19 pandemic, is a testament to her skill and acumen as a business owner and the vitality of the Firehouse Subs brand.
“Suzanne’s the model of what a business owner should be,” Bouchareb said, “Hardworking, resourceful, and committed.”
Today, Kelly and her husband have opened over 100 Firehouse Subs locations throughout central Florida, in Lake, Seminole, and Volusia Counties. When asked why she joined Firehouse Subs, Kelly said she’d always felt like the company was very family oriented. “When we meet on a yearly basis, we call it a Family Reunion,” she said. “It’s not a multi-unit meeting, it’s a family affair. We want it to feel like a family affair.”
As a successful businesswoman, Kelly is always eager to see what the next day is going to bring. Even after 20+ years with Firehouse Subs, the business always manages to find ways to surprise her. “Every day is a different day,” Kelly said. “There is always a new guest, always a new business partner, and new employees. Not one single day is the same as the last. I like the fact that it keeps you on your toes.”
It’s not just business in general that Kelly enjoys. She also values the quality dining experience that Firehouse Subs provides its customers with its food and its service. “We have a great product,” Kelly said. “I’m proud of the product. I go to Chamber (of Commerce) events and ribbon cuttings; someone will always walk up and tell me how much they love the brand. People have good feelings about our brand, and I think that’s something good about us, too.”
For Kelly, community involvement has been an important part of her success. She’s an active member of several boards of directors, as well as serving on Firehouse Subs’ Franchise Advisory Council. “I’m very invested in the communities we associate with,” Kelly said. “I find that gives us a great connection with our fellow business owners. The more involved you are in the community and giving back to the community, the more opportunities you have to be visible. We know our neighbors, and we network and grow personally.”
Kelly and her husband have also been involved in their local area through philanthropic efforts. These initiatives include
donating food to local healthcare workers and
helping first responders obtain new equipment.
Even with her business’ presence spread from Palm Coast to Palm Bay, Kelly isn’t taking it easy. She maintains her drive to grow and stay involved, meeting tasks head-on.
“I’ve been raised to be a strong, type A, direct, hard-working woman,” Kelly said. “I never had challenges with vendors or people. I was taught to stand up for myself. I commit and I work hard. I’m a seasoned professional and I’m still out every day working hard in a restaurant and working hard in the community. That is something I will always continue to do. That’s a part of our brand and who we are.”
A resolute attitude is something Kelly said she would advise other businesswomen to adopt in order to achieve their goals. As part of that effort, she went on to say enterprising businesswomen should be ready to take advantage of opportunities to learn. “You have to educate yourself,” Kelly said. “Education is the key, knowing your strengths, opportunities, and growth. That’s the first step. Keep your eyes wide open.”
Kelly also advises businesswomen to remain open-minded and ready to experiment, even after getting themselves established in their chosen field. “Continue to grow with your networking and education,” she said. “What happens today is going to be different tomorrow. You can’t rest or settle. You have to be open to new ideas and growth.”
Kelly’s hard work, dedication, and passion for the Firehouse Subs’ mission has not gone unnoticed. Bouchareb said Kelly is a stand-out member of the team.
“Suzanne has accomplished a lot in her time with us,” Bouchareb said, “and we’re proud of her and all she’s done. She’s been a part of Firehouse Subs for the bulk of our time in business and has really taken to heart our mission to treat – and feed – our customers well.”
Bouchareb went on to say Kelly also serves as a good example to all entrepreneurs the importance of contributing to their communities. “As a company, we support first responders,” said Bouchareb, “who are, at their core, servants of their communities. Suzanne, through her involvement, reflects our support for those who serve their communities.”
Many women have been taking the step from employee to employer in recent years.
Industry research shows that in a survey of American small business owners, 27% were women in 2020, and 31% in 2021. While those numbers dipped to 23% in 2022, this was consistent with business ownership trends across the U.S. According to the women business owners surveyed during these years, their main reasons for opening their own businesses was a desire to become their own bosses and wanting to pursue a passion. In 2022, many of them also said they’d become dissatisfied with corporations in the U.S. Women own businesses in a variety of industries, the top ones as of 2022 being retail (22.3%); health, beauty, and fitness (16.1%); business services (12.5%); food and restaurants (11.6%); and residential and commercial services (4.5%).
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