Dr. Rob Goldring and Melissa Goldring have a combined 50-plus years of experience treating people with musculoskeletal issues. Rob, a licensed Chiropractic Physician, and Missy, a licensed Physical Therapist, spent their careers helping patients overcome injuries and other health concerns.
“As treating clinicians, we understand movement and injury patterns as well as preventative strategies,” Rob explains. What sets the couple apart, however, is they took their decades of expertise and built something new — The Vital Stretch Method, a science-based approach to assisted stretching that is unique in the industry.
What is The Vital Stretch®?
“We’ve spent our careers dedicated to helping our patients move freely and live fully,” shares Missy. “But we realized that among our patients, not all their needs were being met by the wellness options out there.” Rob adds, “Stretching isn’t new. But the way we have put together our techniques is.”
Once the Goldrings saw the need, they knew they had to combine their experience to address it.
The Vital Stretch technique blends dynamic movement, static holds and press-and-release (PNR) stretching to relieve tight muscles, taut fascia and stiff joints. In addition to their custom technique, Rob and Missy also designed custom-engineered tables, straps and tools to help provide better results and deeper relaxation. Additionally, the program is custom-tailored to each person’s needs and health and well-being goals.
Building a Franchise
The pandemic not only shifted people’s mindsets about how to care for their well-being, but it also changed the nature of how many Americans work. More and more people are focused on their personal wellness. That shift — working from home — has made more people interested in personal services like assisted stretching.
According to the U.S. Bureau of Labor Statistics, the personal care services industry is projected to grow by more than 8% by 2030. That is almost five times faster than the average 1.7% growth projected for total employment.
“Many people say, ‘I feel healthy — what do I do to stay that way?’” Rob says. “The pandemic wore on us, and now we have to go back to work and keep going. People have become much more aware of their wellness and how vital an aspect it is to our mental and physical well-being in general.”
Rob and Missy’s franchise system capitalizes on the growing interest in improved well-being. But it doesn’t require that franchisees have a background as a physical therapist or chiropractor like the Goldrings to be a certified Vital Stretch Practitioner (VSPc). Interested entrepreneurs receive a thorough certification training program for the owner, training and certification for the VSP before starting, assistance in launching their location and help marketing their services. Missy shares, “Rob and I do hands-on training.”
The Path Ahead
Obviously, Rob and Missy are not your average entrepreneurs. Not only did their franchise system develop out of their passion for better health, but it also reflects the need they saw among their patients. What has allowed them continued success is their extensive clinical and business development experience that they built The Vital Stretch on.
Their mission now is to bring the benefits of assisted stretching to communities across the country. Rob and Missy’s commitment to this carries over to their franchisees. They strive to work hand-in-hand with franchise owners to provide the training, support and guidance they need for all aspects of the business, from marketing and operations to client care and service.
“People go where they get the best experience,” Missy says. “What we do is offer that — whether they are seeking help to recover from an injury or to age more gracefully.” The benefits of assisted stretching are numerous, from better circulation and posture to increased energy and better sleep. “The Vital Stretch offers full-body wellness,” Rob concludes. “It’s not a one size fits all approach, and it helps people of all ages — they not only feel better, but they see themselves moving better.”
The wellness industry has historically been recession resilient, making it an excellent opportunity for entrepreneurs. Interested in learning more about this exciting wellness and personal care service trend? Visit franchising@thevitalstretch.com.
More about Rob and Melissa
Dr. Rob Goldring and Melissa Goldring have a combined 50-plus years of experience treating people with musculoskeletal issues. Rob, a licensed Chiropractic Physician, and Missy, a licensed Physical Therapist, spent their careers helping patients overcome injuries and other health concerns.