March is Women’s History Month—a time to honor the achievements of women in all walks of life, including the business world. In the franchise industry, women have emerged as powerful leaders, entrepreneurs, and innovators, breaking barriers and shaping the future of business ownership.
From small business owners to franchise executives, women continue to redefine the franchising landscape by bringing fresh perspectives, strong leadership, and community-driven values. This article celebrates the rise of women in franchising, showcases inspiring success stories, and highlights the tremendous impact female franchisors and franchisees have made in the industry.
The Rise of Women in Franchising
The franchise model has proven to be a powerful vehicle for women to achieve financial independence and entrepreneurial success. According to the International Franchise Association (IFA), the number of women-owned franchises has steadily increased, with women now owning or co-owning nearly 35% of all franchise businesses in the U.S.
The appeal of franchising for women lies in its structured business model, comprehensive training, and supportive network, allowing them to launch and scale businesses while balancing personal and professional commitments. More women are stepping into franchise ownership, proving that they have the vision, resilience, and strategic mindset to thrive in this industry.
Case Studies: Women Who Are Making an Impact in Franchising
1. Kat Cole - The Former President of Cinnabon
Kat Cole’s journey in the franchise industry is nothing short of inspiring. She started her career as a Hooters waitress at just 17 years old and worked her way up to become an executive in the restaurant industry. Eventually, she became the President of Cinnabon, transforming the brand into a global franchise powerhouse.
Under her leadership, Cinnabon expanded into international markets, diversified its product offerings, and experienced a revenue surge of over $1 billion in sales worldwide. Kat’s story is a testament to the limitless opportunities franchising provides to women who are willing to take risks and lead with vision.
2. Dina Dwyer-Owens - Former CEO of Neighborly (Formerly Dwyer Group)
Dina Dwyer-Owens is a trailblazer in the franchise industry, best known for her role as the former CEO of Neighborly, a global franchise network specializing in home services. Under her leadership, the company expanded its portfolio of brands and strengthened its commitment to ethical business practices.
Dina has been a passionate advocate for women in franchising, emphasizing the importance of leadership, mentorship, and personal growth. She even appeared on the hit TV show Undercover Boss, demonstrating her hands-on approach to leadership and her dedication to empowering employees and franchise owners.
3. Martha Hoover - Founder of Patachou Inc.
Martha Hoover, a former lawyer, transitioned into the food franchise industry and became one of the most successful female franchisors. She launched Patachou Inc., a restaurant franchise group focused on sustainable and locally sourced ingredients.
Her women-led business model has created countless opportunities for female entrepreneurs to enter the food franchise sector and thrive. Martha’s success highlights the potential for women to revolutionize the food and hospitality industry through franchising.
Why Franchising is a Great Fit for Women
Women bring unique strengths to the franchise industry, including strong leadership skills, attention to detail, and the ability to foster meaningful relationships. Here’s why franchising continues to be a perfect fit for women entrepreneurs:
1. Flexibility – Many franchise opportunities allow women to balance work and family life while building a successful business.
2. Support System – Franchisors provide training, marketing, and operational support, making it easier for women to start and run a business.
3. Proven Business Model – Unlike starting a business from scratch, franchising offers a roadmap to success, reducing the risk for first-time entrepreneurs.
4. Networking and Mentorship – Organizations like the Women’s Franchise Network (WFN), International Franchise Association (IFA), The Franchise Consulting Company (FCC), A2Z Franchise, and APAC Franchise Council provide mentorship, networking, and resources to help women thrive in franchising.
The Future of Women in Franchising
The franchise industry continues to evolve, and the future is bright for women entrepreneurs. More franchisors are recognizing the value of diverse leadership, and initiatives are being launched to increase female participation in franchise ownership.
With more women stepping into leadership roles, investing in franchises, and mentoring the next generation, the industry is poised for continued growth and innovation. Women in franchising are not just breaking barriers—they are building legacies.
For women looking to explore franchise ownership, now is the time to take action. Whether you’re a first-time entrepreneur or a seasoned businesswoman, franchising offers a pathway to success, financial independence, and lasting impact.
Together, let’s celebrate the power of women in business and continue to uplift, empower, and support female entrepreneurs in the franchising industry.
About the Author
John Ngo, DBA - Founder of J&P Consulting & Education Global. Contact John at jngo@thefranchiseconsultingcompany.com.
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