From repairing luxury car interiors to restoring commercial furniture, women franchisees at Fibrenew are proving that technical expertise and craftsmanship know no gender. The company was recently named one of the ‘Top 50 Franchises for Women’ by Franchise Business Review. This comes as no surprise to those familiar with the company's emphasis on flexibility and work-life balance—qualities proven particularly attractive to women entrepreneurs.
"Women have played a key role in Fibrenew's success, and we've seen their presence in our system grow steadily over the years," says Jesse Johnstone, President of Fibrenew. "Many have built thriving businesses, bringing a strong mix of customer focus, operational excellence and leadership to their communities."
Take Cyndi Douglas, for example. A single mother of two teenage sons, Douglas traded her 25-year career in the tech industry for a Fibrenew franchise—a decision that has paid off both financially and personally. "It's become a family business," she explains, noting how her sons have become involved, helping with trade shows and moving large pieces of furniture in client’s homes. The experience has been so positive one of her sons now aspires to follow in her footsteps.
The success of women in the Fibrenew system isn't just anecdotal. The franchise participated in a comprehensive survey conducted by Franchise Business Review, involving 300 franchise brands and over 8,500 female franchisees. The survey examined 33 benchmark areas, including leadership, training and support, financial opportunity and work-life balance. The results were overwhelmingly positive, with 89% of women reporting satisfaction with their business ownership experience.
Fibrenew has attracted individuals from diverse professional backgrounds—from teachers and engineers to sales consultants and software developers. This diversity of experience has strengthened the network of over 300 locations worldwide, creating a community of diverse entrepreneurs united by their commitment to excellence and customer service.
Douglas had looked at several franchises before she took out a Small Business Administration loan and purchased her Fibrenew territory in St. Augustine, Florida. “What really won me over was the sense of community and support,” she said. “Every single person I talked to was super helpful, whether it was technical or administration or just another franchisee I called up for advice.”
According to Johnstone, many women have said they found Fibrenew appealing because of it’s combination of flexibility, scalability and support. The company's mobile service format allows owners to create a business that fits their lifestyle and goals, while the proprietary product line and exclusive technology provide a competitive edge in the market.
The environmental aspect of the business also resonates with many owners. By repairing and restoring items rather than replacing them, Fibrenew franchisees help prevent thousands of pieces of furniture and upholstery from ending up in landfills each year. “Many of the older people I serve in west El Paso want to keep their old furniture they are used to and not have to replace it or take it in a truck somewhere to be repaired,” said Nohely De Lara, a Fibrenew franchisee in south Texas. She said her customers are particularly grateful when she can show up to their homes and restore or re-dye their couches and chairs in about an hour. “Even though I came from a marketing degree background, color comes really easy to me and I can work very quickly,” De Lara said.
Easy-to-follow process steps and the professional services in place that facilitate marketing and scheduling made Fibrenew the right choice for De Lara after two and a half years of looking at various franchises. She said finding the right business that allowed her to keep her family as her number one priority was important. "Fibrenew's core values are rooted in providing an opportunity for all entrepreneurs, supporting them in growing a solid business and offering a flexible lifestyle that allows for a family-first schedule.” Johnstone emphasizes. Nohely’s husband also has embraced the franchise and she said they are able to schedule their working hours to accommodate the needs of their three school-aged children.
"Franchising provides many options to women seeking business ownership on a full- or part-time basis," notes Michelle Rowan, President and COO of Franchise Business Review. “For women considering entrepreneurship, Fibrenew's success story demonstrates that with the right support system and business model, they can break into and thrive in unexpected industries.”
Being open-minded to alternative ways of doing things can open a path to success for women considering franchise ownership, Douglas said. Her advice is: “Be persistent and look at all the alternatives. And, have confidence in yourself to see everything through.”
The 40-year-old franchise system’s blend of professional opportunity and personal flexibility continues to attract women owners and they in turn craft a myriad of ways to grow their businesses. Their success proves success know no gender boundaries at Fibrenew.
About the Author
Robyn Deering is a consultant for building and buying franchise opportunities. Adept at bringing together resources and people to achieve goals with measurable metrics of success. Contact Robyn at Robyn@TheFranchiseConsultingCompany.com.
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