Swim lessons have long been viewed as a summertime activity for children, but as more parents become aware of the dangers of not knowing how to swim, year-round swim lessons are becoming increasingly important. Drowning is a leading cause of death for children under the age of five, and it can happen anytime, not just in the summer months.
"Parents are realizing that swim lessons are not just a summer activity. The danger of drowning is a year-round concern. Drowning can happen in any season and any body of water, including swimming pools, lakes, rivers, and even bathtubs," says Melissa McGarvey, the Director of Aquatics for British Swim School. "Swimming is a survival skill that can save a child's life, and it's important to learn it as early as possible."
Swim lessons offer numerous benefits to children, including teaching them how to be safe around water, improving their physical fitness, and building their confidence. Unlike many other sports, such as gymnastics or football, swimming is an essential skill that will stay with someone for the rest of their life.
"Swimming is a survival skill, and it's crucial that children learn it as early as possible," says Robert Stapf, franchise owner of British Swim School Hudson Waterfront in Northeast New Jersey. "Everything else is just an activity,” he says. "Swim lessons are not a seasonal activity for us. We offer year-round lessons with ongoing enrollment, which allows parents to choose the most convenient time for their child's lessons."
With a mission to save lives through teaching children how to swim, a British Swim School franchise is a year-round business that can have a positive impact on countless families and ultimately a franchise owner’s bottom line.
“The ability for us to offer lessons all year allows us to provide a year-round opportunity for our staff, and the ability to retain staff creates consistency and enables us to improve service to all our customers,” says Brian Borchardt, British Swim School of Austin owner. “From the business perspective, this revenue stream helps greatly offset our fixed costs.”
Stapf agrees. “Through a combination of online and in-water hands-on training, it takes an average of 40 hours to fully train an instructor on our core aquatics program. From a business point of view, if we only offered lessons in the summer months, it wouldn’t be cost effective or efficient.”
Aside from being a franchise that is mission and purpose driven, British Swim School sets itself apart from other franchises in numerous ways. The unique business model utilizes existing and often underutilized pools — such as at hotels, fitness centers and retirement facilities — meaning the franchise owners don’t have to build out a pool, substantially cutting down on initial overhead. It also allows for a quick startup since there is no time wasted on real estate transactions and build outs.
The versatility and scalability of the business model are also impressive. Owners can scale their business horizontally by adding additional pools, or vertically by adding additional days and programs to their schedule. In addition to offering year-round swim lessons to young children, owners have the option to generate supplementary revenue streams outside of the core swim skill lessons.
For example, some franchise locations offer young adult swim lessons, adult aquatic exercise classes, and lifeguard certifications.
As more parents become aware of the dangers of not knowing how to swim, year-round swimming lessons are becoming increasingly important. A British Swim School franchise is a great investment opportunity that not only provides a profitable business model but also a chance to make a difference in the community by offering year-round swim lessons that teach children a vital survival skill. "We teach a skill that can save a child's life," says McGarvey. "That's a mission worth investing in."
About the Author
After working for another franchisor for almost a decade, Jay Canaday joined the British Swim School team in 2019 as a Franchise Business Coach and now serves as the Director of Operations. Jay has become an integral part of the growth and development for our franchisees, working alongside them to tackle challenges and guiding them on recommended actions to help grow their businesses and maximize their profitability.
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