My experience with dogs, dog ownership, and the humanization of pets parallels the growth of the pet industry. Let me explain, as a kid in the 70’s in rural Coachella Valley our German Shepherds were outside dogs. My wife and I got our first dog, an Australian Shepherd in the mid-90’s when my middle daughter was around two. Beethoven needed to run and be outside during the day but slept inside our LA home. Fast forward to 2011 when my youngest daughter wanted a dog, and we rescued Cori. Our lovable 18 lb. mixed breed is a member of our family.
Pet humanization, known scientifically as anthropomorphism, is becoming a common phrase within the pet industry because more and more pet owners are providing their pets with human-like products or experiences. Over 85 million U.S. families now own a pet, and our pet owners are spending more every year. The number of U.S. households has increased 2% annually since 2011. But consumer spending on their pets has increased 7% annually in the same time period. Thompson Reuters reported that Pet Care spending grew during the last two recessions: 29% during the 2001 recession and 17% during the 2008-09 recession. In 2022 Americans spent $136,8 Billion on their pets which was up from $123,6 Billion in 2021.
Humanizing pets has created numerous opportunities for business owners who feel that capturing a share of this growing market is a great investment. Demographic trends that will continue to drive industry growth are:
Ashley Harris, owner of Bark Fifth Avenue has seen pet owners seek higher quality foods and more expensive, high-end accessories (Petage.com). Petage.com reports that manufacturers are producing, and retailers are expanding shelf space to carry foods and products that make them feel more connected to their pets. This includes food; Merrick Wet Recipes for dogs has names like Grammy’s Pot Pie, Big Texas Steak Tips Dinner and Cowboy Cookout, toys; Pet Qwerks is recognized for the innovation, safety, and quality of its interactive dog toys, which resonates well with sports fans, and fashion; Ethical Pet carries ethical fashion options for pets. The products are made with high-quality materials to provide protection and warmth from the elements of nature and align with what is popular in the fashion industry, health products; Suzie’s Pets believes the quality of medicine should be equal for pets and humans alike. With its CBD products, the company provides pets with the opportunity to live happier and healthier lives.
The Pet Industry and Franchising go hand in hand. The Franchise Model offers you the benefit of joining a family of Franchise owners who have chosen to plug into a proven business model. What if the opportunity to own your own pet franchise is now? The Franchise Consulting Company represents top franchise brands in the Pet Industry. If you are interested in exploring, don’t hesitate to contact me. The opportunity is now.
About the Author
Rick Morgan is a Franchise Consultant helps qualified people into business ownership. Whether you want to build an asset, build an empire, be your own boss, create an additional income stream, or keep your job while developing your business, He is able to coach you through the process.
Rick is a trusted Advisor to executive leadership with strengths in dissecting, analyzing, synthesizing and presenting complex solutions to recommend strategic financial decisions. This is important to a business owner who wants to explore growing by creating a franchise system for their brand. Contact Rick at rick@thefranchiseconsultingcompany.com.
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