Warrior Rising: Educating and Training Veterans in Exploring Franchise Business Options
I was recently introduced to an organization called Warrior Rising, which is a non-profit business whose primary focus is on educating and supporting Veterans in pursuing entrepreneurial opportunities. Warrior Rising is led by experienced Veterans and their primary goals is to help create “Veteranpreneurs”. Recently Warrior Rising asked me if I would be willing to join their organization so I could assist Veterans in exploring franchise options as a business ownership option.
Here's some background on the Warrior Rising Business, it’s objectives and its Leadership Team.
Warrior Rising was founded by Jason Van Camp, retired Green Beret combat veteran with a desire to see his teammates succeed. Since 2015 Warrior Rising (www.WarriorRising.org) has grown from a regional to a national organization with a robust outreach assisting more than 3500 veterans annually. Warrior Rising has developed sophisticated programs that leverage remote learning, built a network of mentors and coaches, and has awarded grants that will result in creating one hundred veteran-owned businesses valued at more than $1 million by 2024.
Warrior Rising has long had as its primary objective to restore purpose to those that served honorably and to reignite the fire established during their service. Where most go wrong in trying to help is their vision and focus: It's not about just teaching a veteran about business. That can be done in a business school, using the G.I. Bill. Warrior Rising has a unique program that shepherds veterans through its proprietary Warrior Academy®, coaching and mentoring sessions, its VETtoCEO™ accelerator, special topic webinars featuring keynotes by people in industry (including franchisor speakers talking about opportunities), not to mention its Veteran Business Showers™.
Its program is focused on shaping confidence in veterans' abilities to sell their ideas to potential investors, partners, vendors, and other key stakeholders necessary to help them grow. At a typical Veteran Business Shower, between 15 and 20 veteran businesses who have been through our program of instruction and mentorship receive a laptop computer, custom business suit, website/SEO development, and professional headshots/videos to help them promote their businesses. Most importantly though, they have the opportunity to compete in a pitch competition where they can receive a grant of up to $20,000 to help kickstart their business. That is well within range of many initial franchise buy-in fees.
Most importantly about the connection between Warrior Rising, its training and the veterans that go through its business instruction and acceleration program, Warrior Rising is in it with the veterans for the long haul, they are not a "once and done" organization. This is not a point that is lost on veterans who highly value military-forged relationships and bonds of team that they recognized and relied upon during their service.
Warrior Rising is expanding its program to assist Veterans in educating them on opportunities in the franchise industry. Veterans are well-suited for franchise opportunities. Standard operating procedures, consistency, and adhering to directions is something that is critical, especially for combat missions. Imagine all of that coupled to an incredible work ethic, risk tolerance, agility, resilience, leadership, resourcefulness, and determination necessary to forge through standing up a business as an entrepreneur. Franchises, it would seem, are perfectly suited then as a match to those talents and skills.
Franchises generally have lower start-up costs and can bring in revenue fairly quickly with immediate corporate branding support and training. Franchisees are trained both in the practical aspects of the business as well as receiving management training. This kind of support is expensive and rare for entrepreneurs forming their own small business. It is often expensive for the franchisors themselves to provide such training programs. It’s not always easy to reach the level of understanding necessary for a new franchise owner to hit the ground running. In particular, in the case of veteran entrepreneurs, the key is having someone who understands and can speak to a military mindset and therefore can create a bridge between that thinking and operational business thinking
In short, Warrior Rising recreates the most revered parts of military service, outside of their military service. By doing so, it lifts their spirit. When you lift someone's spirit, you ignite passion. When you ignite passion, you create a force. While the concept seems common, the unique approach Warrior Rising has for carrying it out gives them belief and makes them feel like they're part of a team again, that what they are doing MATTERS. And their results show that they are on to something.
Not only has Warrior Rising seen dozens of “graduates” from its program reach six figure revenue generation within months after completing the program, many are seeing seven figure revenue numbers within a year. That is precisely the type of passion franchisors want in their franchisees. When you have franchisees responsible for developing and sustaining their own business, you create motivation that results in lean growth, one of the best benefits of franchising for franchisors.
The Warrior Rising team listens to veterans and provides them exactly what they need. Warrior Rising doesn’t give a veteran one good day… they give veterans the opportunity to earn their success and have one great life.
For more information, please contact Warrior Rising by email: info@WarriorRising.org.
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