Ace Handyman Services (AHS) is a name that rings a bell. The successful handyman service trusted with the ACE name allows you to hire a Multi-Skilled Craftsman to assist with any home projects you may need a hand with. They have several hundred franchise locations and have been listed as a top franchise in numerous publications. But you don’t suddenly appear one day and become a successful business, what did AHS do to arrive at where they are now?
The story of Ace Handyman Services started with Handyman Matters, established in 1998 by owners Andy and Colette Bell. Andy was previously working in the restaurant industry. Although he loved it, the long hours took a toll on the couple as they were getting ready to start a family. While brainstorming career paths, As Andy explored various career options, he was committed to finding work that would allow him to leave behind a legacy.
They did not initially arrive at the decision to join the handyman industry. In fact, they didn’t even know much about the handyman industry at all. The decision came as a result of their own need for aid with their own house projects as they were preparing for their first child. Per Colette, “We weren’t finding anyone. There were people you could call, but no one would answer and they wouldn’t call back.” At that moment, she described it as if a light bulb had lit up above their heads. This was exactly the kind of business that they needed to start. So naturally, an idea was born – to make a handyman business that was concerned about the customers, a place that would answer calls and connect you to a handyman who you trust and can get the job done.
Starting in 1998, they enjoyed success building a business that’s focused on consumer satisfaction. Handyman Matters opened several locations in Colorado, and even expanded their services into California. Because each location ended up being so successful, they decided to look into franchising Handyman Matters in 2001. Colette has gone on record stating that it is through working with their franchisees that their business has continued to move forward.
In 2018, Ace Hardware contacted Handyman Matters. Ace wanted to expand into services as their next big step, as consumers’ behavior has been moving from “do it yourself” into “do it for me.” Of course, with the powerful ACE name behind them, Handyman Matters would be able to further evolve and grow as a business. And so, Ace Handyman Services was born. Before the Ace acquisition, there were 119 locations. Today that number has increased exponentially to 379.
But what exactly caused AHS to grow rapidly? It all has to do with their franchise model.
To start, AHS has a very strong support service for franchisees. In addition to resources and brand power, they also offer the aid of a dedicated business coach that one can turn to for advice and counseling if such needs come up. Along with this, owning a franchise comes with its own perks as well. AHS consolidates all information that comes in from each of their branches, and it is through this that they are able to discern what works and what doesn’t. Once they have found things that they think help business run smoother from one franchisee, they pass that information along to other franchisees. The same applies when they discover things that are slowing a business down. It’s all about teamwork and understanding the importance of taking action on positive and negative feedback.
But these are all overhead things, how exactly does it work for individual franchisees? AHS treats their franchisees as full-time employers of their branch. This means that they will spend most of their time ensuring the business running smoothly: keeping a proper eye on payroll to make sure employees are earning what they’re supposed to be earning, recruiting and providing proper training for the employees that have been recruited, and of course networking and marketing so that the branch grows further and has a steady flow of clientele.
To be an AHS franchisee, it’s essential for a potential franchisee to have a “servant leader” mindset, meaning to operate in service to your employees, hired craftsmen, and community. And of course, a can-do attitude where you’re willing to do better and learn will always serve you well.
If Ace Handyman Services seems like the kind brand you would want to be a part of, do take a look at their site AceHandymanFranchising.com – where you can learn more, contact the AHS team, and see if your territory is available.
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