While we all love our pets, the sad reality is that they are never with us long enough. As the increase in pets per household grows at a staggering rate, the eventuality of the pet’s passing is a fact of life.
Resting Rainbow is a company dedicated to making that passing a little easier for the family and along the way ensuring that entrepreneurs who want to make a difference in their community and have a positive impact on people have a platform to make that a satisfying and rewarding opportunity. For the same reason that people become doctors or mental or health care professionals, many have decided that one of the highest callings in life is to ease the suffering of their fellow man in whatever form it takes. This is a business that does exactly that.
The pet industry in the United States is a thriving market, driven by the love and affection people have for their furry friends. According to the American Pet Products Association (APPA), Americans spent $103.6 billion on their pets in 2020, a significant increase from the $95.7 billion spent in 2019. This figure represents the largest amount ever spent on pets in a single year.
The pet industry in the United States includes everything from pet food and toys to grooming supplies and veterinary care. The largest category of spending is pet food, which accounted for $42 billion in 2020. Other significant categories include veterinary care ($31.4 billion), supplies and over-the-counter medications ($22.1 billion), and pet services, such as grooming and boarding ($9.7 billion).
One of the reasons for the significant growth in the pet industry is the increasing number of households with pets. According to the APPA, approximately 67% of U.S. households own a pet, which equates to around 84.9 million homes. This number has been steadily increasing over the years, with more people than ever before recognizing the positive impact that pets can have on their lives.
Another factor driving the growth of the pet industry is the increasing humanization of pets. Many pet owners now view their furry friends as members of the family, which means they are willing to spend more money on premium pet products and services. This trend has led to a proliferation of high-end pet products, including gourmet pet food, designer clothing, and luxury pet hotels.
The rise of e-commerce has also had a significant impact on the pet industry. Online retailers, such as Chewy and Amazon, have made it easier for pet owners to purchase pet products from the comfort of their own homes. This convenience has led to an increase in online pet product sales, which grew by 60% in 2020.
The pet industry has also been resilient in the face of economic challenges, such as the COVID-19 pandemic. With more people spending time at home, pet ownership has become an even more important source of companionship and comfort. This has resulted in increased spending on pet products and services, even as other industries have suffered.
Once upon a time, in the year 2020, the world was struck by a pandemic that forced people to stay at home and isolated from each other. As the lockdowns persisted and people spent more time at home, many individuals started to feel lonely and disconnected from the outside world. It was during this time that people started to turn to pets as a source of comfort and companionship.
According to statistics, there was a significant increase in pet ownership during the pandemic. In the United States alone, the American Pet Products Association reported that approximately 12.6 million households welcomed a new pet into their homes in 2020. This represents a 6.5% increase in pet ownership compared to the previous year.
Many of these new pet owners opted for dogs, as they are known for their loyalty and affection towards their owners. In fact, a survey conducted by Rover.com found that 67% of new pet owners in the United States adopted a dog during the pandemic.
Pets have always been an integral part of human society, but in recent years, they have increasingly become an important member of many families. People are now more likely to refer to their pets as "fur babies" or "four-legged family members" rather than just "pets." This shift in perception has resulted in many families treating their pets like they would a child, which means that the pain of losing them can be just as intense as losing a human family member.
There are many reasons why pets have become such an important part of people's lives. For starters, pets offer unconditional love and companionship, which can be especially valuable for people who live alone or who have a limited social network. Pets are also known to improve mental health by reducing stress, anxiety, and depression. They can provide a sense of purpose, responsibility, and routine, which is especially beneficial for children, the elderly, and people with disabilities.
With all of these benefits, it's no wonder that more and more people are choosing to adopt pets. According to a 2019-2020 National Pet Owners Survey, approximately 67% of U.S. households own a pet, which equates to around 84.9 million homes. This number has been steadily increasing over the years, with more people than ever before recognizing the positive impact that pets can have on their lives.
However, with the increase in pets as family members comes the heartbreak of losing them. Losing a beloved pet can be a traumatic experience, and the grief can be just as intense as losing a human loved one. For some people, the loss of a pet can be even more devastating, as pets are often a constant source of love and comfort that can be difficult to replace.
The pain of losing a pet is something that many people can relate to. In fact, there are many support groups and resources available to help pet owners cope with the loss of their furry family members. These resources offer a safe and supportive environment for people to share their experiences, feelings, and memories of their pets, and to receive emotional support from others who understand what they are going through.
In recent years, there has been a growing trend of pet owners seeking out professional services for the burial or cremation of their beloved pets. As a result, the pet funerary business has grown into a multimillion-dollar industry in the United States.
According to a report by IBISWorld, the pet funeral industry in the United States is estimated to be worth $650 million annually. The report also indicates that the industry has grown steadily over the past five years and is expected to continue its upward trajectory in the years to come.
The pet funeral industry offers a range of services, from traditional burials to pet cremation and memorialization. Many pet owners opt for cremation, which is often a more affordable option than a traditional burial. Cremation services for pets typically range from $50 to $500, depending on the type of service and the location. Most pet funerals include services that were typically hallmarks of human burials.
The pet funeral industry has also seen an increase in demand for customized pet urns and caskets. These personalized containers offer pet owners a way to honor their pets and keep their memories close. Many pet funeral businesses offer a range of options for pet urns and caskets, including designs that feature the pet's name, photo, or favorite toy.
As the pet funeral industry continues to grow, some experts suggest that the trend may reflect a changing attitude towards pets in society. Pets are increasingly seen as members of the family, and many pet owners feel a strong emotional attachment to their furry friends. For some pet owners, the decision to seek out professional funeral services for their pets is a way to honor their memory and show their love and respect.
Once a bustling city known for its nightlife, Miami had seen a significant shift in recent years. The city was becoming a haven for pet owners, with more and more residents embracing the idea of pets as family members. This change in perspective had given rise to a new business—Resting Rainbow Pet Memorial and Cremation.
Located in the heart of Miami, Resting Rainbow Pet Memorial and Cremation is a small, family-owned business that offers a dignified and compassionate way to say goodbye to furry friends. The facility is designed to be a peaceful sanctuary, with tranquil music playing softly in the background and the scent of lavender wafting through the air.
The owners, Julian, Joe and Paul, started the business out of their own love for their pets. They have always been deeply affected by the loss of their pets, and they know firsthand how difficult it is to find a proper way to say goodbye. With Resting Rainbow, they wanted to create a place where pet owners can find solace and comfort during this difficult time.
The process is simple, but thorough. The pet is picked up within an hour of the owner calling Resting Rainbow or the owner can bring in their beloved pet, and Julian or Joe will take the time to get to know the pet and the owner's wishes for their final goodbye. The pet is placed in a special room where the owner can spend some quiet time, surrounded by peaceful surroundings.
Once the owner is ready to say goodbye, the transition process begins. Resting Rainbow is proud to use only the most modern, state-of-the-art equipment for their cremations, ensuring that every pet receives the care and attention they deserve. The process they follow is the same that is used in human memorial services so the pet’s family knows their loved one’s remains are being guarded and cared for every step of the way.
Once the cremation is complete, the ashes are placed in a beautiful urn or other vessel of the owner's choice. The urns are made of high-quality materials and could be customized to the owner's liking.
One of the things that set Resting Rainbow Pet apart is their commitment to environmental sustainability. They used only biodegradable urns and other materials, ensuring that their business has as little impact on the environment as possible.
Word of Resting Rainbow Pet Memorial and Cremation quickly spread throughout the Miami area. Pet owners are grateful to have a place where they can say goodbye to their pets in a dignified and compassionate way. The business has grown, but Julian, Joe and Paul never lost sight of their original mission—to provide a peaceful and respectful end-of-life experience for beloved pets.
Years went by, and Julian, Joe and Paul's business has continued to thrive. They are proud to be a part of the growing pet community in Miami, and they feel honored to be able to provide comfort and support during one of life's most difficult moments. Resting Rainbow Pet Memorial and Cremation has become a true testament to the love and devotion that pet owners have for their furry friends.
To bring their love of pets and to provide a dignified way for owners to say goodbye to their beloved pets, Julian, Joe and Paul have decided to franchise their business and in 2023 they are launching their franchise Resting Rainbow Pet Memorial and Cremation Services. The lessons they have learned helping thousands of grieving families heal through the memorial of their deceased pet will now be available throughout the United States giving pet owning families a way to cope with their grief as well as helping entrepreneurs who want to give back to their community by launching a business that combines heart and mind.
For more information, please visit https://peacefulpawsmemorial.com/ or call 786-204-1487
About the Author:
Julian Rivera is the President of Resting Rainbow and Peaceful Paws Memorial. He and his husband, Joe and their 181 pound Rotwweiler, Angus, can be regularly seen in Miami making friends with everyone they meet.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. If you are a resident of a U.S. state or a country that regulates the offer and sale of franchises, are receiving this message in one of those states or countries, or intend to operate a franchise in any of those states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.
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