Outlaw FitCamp is rewriting the playbook for success in the fitness industry. With its innovative approach to personal training and group fitness, strategic leadership, and a brand-new partnership with Pro Athlete DeMarcus Lawrence, Outlaw FitCamp is making waves as a franchise poised for nationwide expansion.
As we get ready to go into a new year, Outlaw FitCamp’s unique model, combining quality-focused fitness programs with a commitment to community and inclusivity, stands out as the go-to emerging brand for fitness enthusiasts and savvy entrepreneurs alike.
A Fitness Franchise Built on Leadership and Excellence
The Outlaw FitCamp story is one of passion, expertise, and vision. Founded by Jesse James Leyva, whose 22+ years as a bodybuilding, bikini, and elite athlete coach shaped the foundation of the brand, Outlaw FitCamp offers a proven model designed for results.
Under the leadership of CEO Tiffany Leyva, the brand has reached new heights. Tiffany’s tech-savvy approach and relentless commitment to quality ensure that Outlaw FitCamp stays ahead of the curve. Her expertise in developing strong systems and processes drives the brand’s consistency and excellence across all franchise locations. Franchisees and clients alike benefit from Tiffany’s dedication to delivering a superior experience.
The franchise’s FitCamp programs are developed by a dedicated design team of six professionals, led by kinesiology-certified experts, ensuring workouts are backed by science and tailored to diverse fitness needs. Outlaw FitCamp emphasizes smaller group classes, delivering an unmatched personal experience while fostering strong community connections—setting it apart in an industry often focused on volume over value.
A Winning Partnership with DeMarcus Lawrence
This year marks a major milestone for Outlaw FitCamp with the announcement of its partnership with Pro Athlete DeMarcus Lawrence. As an advocate for health and wellness, Lawrence’s involvement highlights the franchise’s credibility and appeal. His dedication to building strength and perseverance aligns seamlessly with Outlaw FitCamp’s mission to empower individuals to achieve their best selves.
This collaboration underscores Outlaw FitCamp’s status as a high-impact brand and strengthens its position as a franchise with strong community ties and star power.
Why Outlaw FitCamp is the Emerging Brand to Watch
As one of the fitness industry’s top-performing emerging brands, Outlaw FitCamp delivers everything franchisees need to succeed.
1. Proven Results and Strong ROI:
Outlaw FitCamp offers exceptional revenue potential with a smaller member base, averaging only 4-9% churn—a testament to its loyalty-building programs.
2. Scalable and Cost-Effective Model:
Efficient locations equipped with versatile training tools reduce operational costs while maximizing profit per square foot.
3. Comprehensive Support:
Franchisees benefit from extensive training, ongoing monthly development Huddles, and dedicated franchise support to ensure success at every stage.
4. Inclusive Community Focus:
Outlaw FitCamp welcomes clients of all ages and fitness levels, creating a positive, supportive environment that fosters long-term relationships and retention.
5. Industry Leadership and Vision:
With Jesse James Leyva’s decades of coaching experience and Tiffany Leyva’s relentless drive for innovation and quality, Outlaw FitCamp is raising the bar for fitness franchises.
Capitalizing on Fitness Trends for 2025
The fitness landscape continues to evolve, with consumers demanding functional, results-driven fitness programs that fit into their busy lives. Outlaw FitCamp answers this call with workouts designed to deliver maximum results in minimal time.
With DeMarcus Lawrence’s partnership amplifying brand visibility, Tiffany Leyva’s quality-driven systems ensuring consistency, and a focus on empowering franchisees to grow thriving businesses, Outlaw FitCamp is at the forefront of the functional fitness movement.
A Vision for Expansion: Your Opportunity Awaits
Outlaw FitCamp’s success is reflected in its rapid growth and the increasing demand for franchise opportunities. The brand is actively seeking franchisees who share a passion for fitness and community impact. With an initial investment range designed for accessibility and a proven model for success, Outlaw FitCamp is the perfect fit for entrepreneurs ready to break into the fitness industry with confidence.
Be Part of the Movement:
Outlaw FitCamp isn’t just about building a business—it’s about transforming lives, one workout at a time. Whether you’re a seasoned fitness professional or a first-time business owner, Outlaw FitCamp offers a path to success and a chance to make a difference.
Join the Outlaw FitCamp Family
Outlaw FitCamp is more than an emerging brand—it’s a lifestyle, a community, and a movement dedicated to transforming lives and fostering success. With the leadership of founder Jesse James Leyva, the innovative systems driven by CEO Tiffany Leyva, and the star power of DeMarcus Lawrence, Outlaw FitCamp is redefining what it means to thrive in the fitness franchise world.
2025 is your year to make an impact. Take the first step toward owning an Outlaw FitCamp and joining a brand built on quality, community, and excellence.
For more information about Outlaw Fitcamp, contact them at 972-355-2639 or info@outlawfitcamp.com
About the Author
Dustin Helms is a Senior Franchise Consultant with The Franchise Consulting Company. Contact Dustin at Dustin@TheFranchiseConsultingCompany.com.
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