1 How did your company Kids Food Fight develop and when?
The rising epidemic of childhood obesity and its devastating health consequences led clinical nutritionist and fitness coach Melanie Sliwka and wellness coach Kate Loftus to create Kids Food Fight, a game to empower children to learn about nutrition while having fun.
This is especially timely, as the American Academy of Pediatrics’ newly-released and controversial guidelines for treating obese children and adolescents advise weight loss drugs for children as young as 8 and bariatric surgery for children beginning at age 12.*
Melanie first had the idea for KFF about eight years ago, after having success with her adult nutrition program, Six Weeks to Cleaner Eating. Many parents who completed that program asked her to create something for their kids. They were having a hard time convincing their kids to eat well.
The truth is, until adults change the way that they're treating nutrition in their own homes, their kids will never change. Our kids are literally the victims, if you will, of how we eat. This means if you have junk food, sugary cereal, and juice in your home, then your child is going to eat it. The parents need to do the work first or alongside their kids to be successful in good nutrition.
After Melanie created the curriculum, she invited Kate to join her as a marketing and wellness consultant with the parent perspective. For the past year and a half, we have built Kids Food Fight into
the premier nutrition education program for kids.
2. What is your mission with Kids Food Fight?
Our mission is to educate and empower kids to make their own healthier food choices every day. Via daily food dares, weekly food experiments, recipe contests, and plenty of camaraderie’s, Kids Food Fight delivers simple daily nutritional takeaways for children and parents.
When so many food options are available in all corners of the world, and childhood obesity is at an all-time high, we help children understand food choices and make one great choice at a time.
3. When kids sign up, how do you engage them and keep them interested? What are and what are the age ranges of our typical students?
The real magic is here. Our Kids Food Fight challenge is a 28-day
game. Kids can earn 2 to 5 points each day by completing small Daily Mission tasks like eating a fruit or vegetable or playing with a ball outside for 20 minutes. We have recipe contests, food experiments, and an Unusual Produce BINGO card.
As the Daily Missions are revealed, players follow along our comic story of two kids, Giro and Fendi, as they go through their days fending off junky Immobilizers like DoughNOT and Pizzilla.
Fortunately, our Healthy Heroes swoop in and help Giro and Fendi make smarter choices. We call them Immobilizers because that’s what these foods do. We all know these foods are bad for us, but for children, we don't want to put that label on them.
Right now, the game is delivered via one short live weekly zoom call, PDFs (gameboard and scorecards), and our private social network where players share photos and support each other. There are 100 points possible. Kids who earn 86 or more points get a spot in our Hero Hall of Fame.
We're excited to develop the game into an app, and presently we're seeking funding. We are also looking for ideas and donations of enticing awards that we can offer to really get kids excited to earn those 86 points to get into the Hero Hall of Fame.
Presently, the age range for our players is approximately 5 to 13 years old, and the kids in the KFF comic are in about 5th grade. We look forward to further developing our comic and curriculum to appeal to middle schoolers, high schoolers, and even college freshmen, to continue their nutrition knowledge and empowerment.
4. How long is the curriculum and what is the cost to be a member?
The curriculum is 28 days. We run group games four times a year and privately. We offer it through private schools and afterschool programs. A few teachers have taken it into the classroom. We aren’t operating in public schools at this time, but we would love to get in there.
The cost is $69 to join one 28-day game, or $150 for 3 games in a year. And we do offer scholarships. If any kid wants to play and they can't afford it, we will scholarship them in. We want every kid who wants to play Kids Food Fight to play!
5. So what other aspects of healthy nutrition do we teach?
Along with the macronutrients and how sugar affects the body, we also teach portion sizes and why it's important to eat them together. We teach them a little bit about food advertising and how to read food labels. We encourage movement and really want the kids to get outside and get away from the computer and the devices.
Kids are aware of their own bodies. Returning to school after the pandemic, they are aware if they are bigger than they used to be. Facing their peers was very uncomfortable for many. That’s another reason why this work is so important.
We look forward to following our comic story kids as they go through junior high school and… puberty! How do different foods affect you when you're going through puberty and how does that make you feel? So really connecting the dots for the kids about how whatever they eat translates into how they're feeling about themselves, and how they will physically feel later. Our comic kids will go through high school and even into college; there's still that freshman 15 (that’s the average weight gain in pounds for new college students).
6. Do we ever see our curriculum being implemented in cities and towns across the country?
Absolutely! It already has been. We have families from every time zone except for Hawaii and Alaska who have played our game. We look forward to implementing it worldwide via our game as an app. The program is so simple and easily translated into multiple languages. We already have plans for Spanish, Mandarin, and German and interest from six countries around the world.
7. Have we thought of developing Kids Food Fight into a franchise?
Surely. We are excited to train people to be facilitators so they can run their own games and use our curriculum. You do not have to be a nutritionist to be a Kids Food Fight facilitator. We are developing an easy facilitator training program. After that, you will have access to our curriculum and game platforms and be able to run your own games whenever and wherever you like. Consider your baseball teams, your soccer teams, your Girl and Boy Scout troops, your dance and gymnastics studios. If you know a group of kids and you care about their health and wellness, then we invite you to become a Kids Food Fight facilitator and potentially a franchise owner in the future.
Melanie and Kate would like to thank Rick Morgin for the opportunity to share our mission with this successful audience. Rick, we are grateful for your guidance as we look into franchising in the future.
8. How can people reach out to us to learn more?
Visit our website,
www.kidsfoodfight.com,
or email us directly at info@kidsfoodfight.com. On June 25 th, we will offer a FREE 7-day KFF, and our next official 28-day game starts on July 9th. We welcome potential business partners, too.
Regarding the Six Weeks to Cleaner Eating adult program, learn more at www.medmel.com.
Additional Information
The rising epidemic of childhood obesity and its devastating health consequences led clinical nutritionist and fitness coach Melanie Sliwka and wellness coach Kate Loftus to create Kids Food Fight, a game to empower children to learn about nutrition while having fun.
About the Author
Rick Morgin is a Consultant with The Franchise Consulting Company and alumnus of Santa Clara University. We assist clients with the educational process of researching and selecting available franchise businesses that best suit desired lifestyles and financial goals. The research, qualification, and application service we provide is free; our fees are paid by the Franchise company when a client opens their business. Contact Rick at rick@thefranchiseconsultingcompany.com.
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