White Rose Golf & Training Center is an award-winning, multi-purpose indoor golf facility that specializes in Golf Instruction and Club Fitting. The original location was recognized by the Golf Range Association of America as a Top-50 Practice Facility in the country in 2019, while the owner was awarded the distinction of Top 100 Growth of the Game Golf Professional in 2020 and 2022. In 2021 he was nominated for Golf Digest Top Teacher in the State of PA. In addition, customers enjoy the opportunity to play over 100,000 courses around the world, including many of your local favorite courses and country clubs. Customers are immersed in technology that allows them to elevate their game to the next level.
The brand opened in June 2017 and is led by owner and PGA Professional Matt Keller with the vision of helping people improve and enjoy the game more. Keller is currently completing the requirements of the PGA Master Professional Program. The PGA has over 30,000 PGA Members and less than 350 have earned Master Professional status.
During the lesson process, we start with an interview and set goals. Students are assigned a CoachNow account so they can view notes and videos of their progress and keep in touch with their coach. As teachers, we can only ask a student to move in a way they are physically capable of performing. We go through a detailed injury history of a student and determine if a student has any physical limitations or swing faults when diagnosing their swing. Swing faults are typically easier to change a specific movement pattern. Physical limitations are often uncovered in a functional movement screen or previous injury history. Failing a particular functional movement screen predicts what swing faults we will see with each student.
There is a fundamental reason why the ball reacts the way it does at impact and White Rose Golf utilizes video analysis, ball analysis and club analysis during every lesson. Additional technology includes Boditrak, which allows a player to track pressure shifts during the swing and K-Coach Golf which measures 3D body movement to the exact degree and biofeedback training programs that accelerate the learning process.
The Club Fitting process is another major component of the business. White Rose Golf is recognized as a leader in helping golfers find the equipment that best compliments their swing. We examine launch angles and spin rates while working with all the major manufactures and determine the best performing club head that produces optimal ball flight. Parameters we fit include club head, lie angle, shaft, flex, length, stiffness, and grip.
Customers have the ability to play over 100,000 courses around the world, including many local courses and of course the famous courses seen on the PGA Tour and around the world. College teams and high school players often practice inside and play practice rounds in preparation of upcoming tournament courses they have never seen or played. In addition, one of the most popular features includes the leagues we offer, highlighted by the two-person Winter League where the winning team receives a Golf Trip to the Delaware beaches.
Since we are a leader in simulator technology, we are also dealers for several simulator companies and accessories. The facility also serves as a venue for meetings, team-building activities, and parties.
The typical customer experience starts with a lesson. They enjoy the interaction and often schedule a club fitting or sign up for leagues, practice times and other programs. They often refer their friends due to a great experience and the cycle continues with the new customer.
From a business opportunity, the golf simulator market was valued at 1485.23 million in 2022 and projected to reach 2998.04 million by 2030. Golf Professionals, Club Fitters, Golf Enthusiasts and Investors are all great candidates in obtaining a territory and opening a franchise location. The owner has survived the ups and downs of owning a business and streamlined the process through six years of experience and two locations. The business presents multiple revenue streams with a fun atmosphere of like-minded individuals who enjoy the game of golf. If you are interested in learning more about obtaining a territory please contact White Rose Golf & Training Center.
About the Author
Matt Keller is a highly skilled PGA Teaching Professional and owner of White Rose Golf & Training Center. Over the course of his career he has owned six businesses and helped thousands of golfers improve and enjoy the game more. Contact Matt Keller at 717-487-4996 or at
matt@whiterosegolf.org.
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