When it comes to setting New Year trends, health and wellness industries tend to lead the pack. That’s not surprising considering they serve one of the United States’ largest, most monied populations – those aged 65 and older. With an average net worth valued at $1.22 million in 2019, these aging boomers are looking to spend their hard-earned money on preventative treatments to help enhance and prolong their lives. No wonder health and wellness franchises seem to be recession-resilient.
This longer-living population which, according to the WHO will almost double by 2050, is a key societal driver impacting healthcare in 2024. As a result, Forbes predicts this coming year will see a generous “shift from reactive to proactive approaches” in healthcare and despite worries about an economic downturn, there doesn’t appear to be a slowdown on spending when it comes to health and wellness. Ready to serve this growing group is Melissa and Robert Goldring’s upscale, clinically based, customized assisted stretching franchise, The Vital Stretch®.
What Sets The Vital Stretch Apart
Designed and developed by two clinicians, The Vital Stretch has a corner on the preventative care market. Melissa and Rob’s unique perspectives as clinical experts, not just entrepreneurs, allowed them to create an elevated experience for their clients that differs from other stretching studios in the field. “We have been treating patients for years,” says Melissa. “In working one on one with so many different patients, we’ve gotten to know exactly how they’re feeling and what works best for treating their individual pain, as well as what will get them closer to their wellness goals.”
“That’s why we took so long to devise our program,” Rob explains. “We invested years conducting research to ensure we had the most up-to-date, effective technology to help our clients improve their mobility, increase their range of movement, and improve posture, all by using our unique assistant stretching technique.”
How The Vital Stretch Works
Certified Vital Stretch Practitioners (VSPs) use our customized method to help clients get the most out of their stretches. By using a combination of static stretching, dynamic stretching, and targeted mobility, VSPs create a deeper, more relaxing stretch. Their bespoke methods encourage peak recovery, create everyday ease, aid in injury healing, and help clients age gracefully. Not bad!
All those hours Melissa and Rob put into developing their company have definitely paid off. Today, The Vital Stretch sees clients of all ages and lifestyles and in the future, their new franchises will do the same across the country in its many locations. They may come for different reasons, but their results are the same – ultimate relaxation, healing, and improved flexibility. That’s how The Vital Stretch Method was born.
Why The Vital Stretch Will Remain Stable in a Recession
As stated by Kory Kantenga, Ph.D, a Senior Economist at LinkedIn, “typically, industries that contribute to quality of life – like utilities or consumer services – remain stable and may even see increasing employment throughout recessions.” Even at a time when many are choosing to reduce unnecessary expenses, research proves that consumers are less willing to make sacrifices when it comes to their health and wellness. According to a study by Restore, 62 percent of participants said, “preventative health and wellness activities would be the last thing they cut back on.” A further 25 percent of those studied claimed they couldn’t go a week without engaging in preventative health and wellness activities before feeling negative physical and mental effects.
With proven results and a vast and loyal following, The Vital Stretch is one of those “activities” people refuse to eliminate from their budgets. Even when the “r” word (recession) is circling like a vulture and inflation seems to be on an unending trend upward, the average consumer will do whatever it takes (i.e. cancel a streaming or cable service) before they’ll cut down on their wellness treatments. And The Vital Stretch’s elevated experience tops their list of things to keep. This fitness adjacent technology complements any fitness routine, making it an invaluable part of any wellness program.
Interested in learning more about The Vital Stretch franchising opportunities? Contact Rob and Melissa Goldring by visiting Franchising at
TheVitalStretch.com.
About The Authors
Dr. Rob and Melissa Goldring have a combined 50 + years of clinical experience, treating people with musculoskeletal issues. Rob, a licensed Chiropractic Physician, and Melissa, a licensed Physical Therapist, spend their careers helping patients overcome injuries and other health concerns.
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