I owned my first children’s education franchise when I was just 26 years old. Looking for work-life balance with a new baby was my driving force. I wanted to be home with my baby but also have a career. Owning my franchise for 9 years allowed me to do just that and do it quite well! Later in life, after my third child, I would re-enter the world of franchising and again choose to do so in the children’s education industry.
Today I am fortunate to work with candidates who are looking at franchising as a potential fit for their own life goals. They often ask, “Linda, why were both of your franchises in the children’s education market?” When I think about that, the answer comes naturally. I enjoyed building businesses in my community that brought exceptional programming to children. The fact that I could work from home and the total investment was under $100K was a bonus! Parents will never stop spending money on their children’s education. Statistics show that almost 60% of school-age children participate in after-school activities. That’s a lot of great children’s programming needed! Whether it be in tutoring; art education; science, technology, engineering, and math (STEM); music; or fitness, the opportunities are plentiful.
A day in the life of a children’s education franchise owner is multi-faceted. For many of our top children’s education franchises, programming happens after school ends. Owners use the hours while children are in the classroom to do their marketing and community outreach. This is the time when you hire and train your teachers and work on your business. The hours after school, evenings, and possibly weekends are when your teachers will offer your programs. The general work ethic of teachers is another great reason to own a children’s education franchise. There are very few employees more passionate about their job or more loyal than teachers. The first teacher who worked for me continued with me for all 9 years I owned my first franchise. One of the teachers that worked for me in my second franchise bought my franchise from me and is still operating it today. Finding great part time teachers to offer your programming can be easy! Your pool of employees is the retired or current teacher looking for some hours, the education major looking for classroom experience, and even the stay-at-home mom with a passion for your program.
What’s the value in the franchise system? In education franchises, the franchisor has fine-tuned the programming and put systems and processes together to allow franchisees to be successful. In most cases, there are curricula that are changing and being added to keep content fresh and relevant. In the case of an afterschool art or STEM program, every year programs must be added so that a child once enrolled can continue for years and years. In a tutoring concept, technology must be developed and maintained so that tutors and lessons can be tracked and monitored. This is not an industry where someone can do it themselves.
A successful owner of a children’s education franchise will need the following qualities:
1. Wants to be a presence in their community
2. Desires to make a difference in the lives of children
3. Is disciplined and able to work from a home-based office
4. Is able to follow a proven system and processes
5. Is able to manage a team of teachers, and
About the Author
Linda Schaeffer attended Babson College in Wellesley, MA, as well as Rider University in Lawrenceville, NJ. She graduated with a Bachelor of Science in commerce with a major in accounting. Linda resides in Sarasota, Florida with her husband of 37 years, Scott. They enjoy spending their summers at the Jersey shore with their three children, spouses, and 4 grandchildren. If you’d like to explore children’s education franchises with me, please email me at Linda@thefranchiseconsultingcompany.com.
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