Congratulations, you have a great concept and franchisees are lining up to be part of your brand. The biggest part of the journey to get your concept on the ground with franchisees is still in front of you. The intention of this article is not to scare you, but to ensure you are prepared for all the necessary steps/support/process that will be needed to get those new franchisees up and running. This will be the first of multiple articles laying out the best way to build the support mechanisms needed for your franchisees to get their new locations opened in a manner that will continue to represent your brand in the way you have intended. This focus of the remainder of this article is going to serve to identify the key areas you should focus on prior to franchisees opening their locations. We will be covering additional support post-opening in upcoming articles. Below you will see the high level overview of each area of support, but it is important to note these topics go much deeper than what is provided below.
AREAS OF SUPPORT – PRE-OPENING
Onboarding – Resource and processes to ensure franchisees are supported through all steps of their journey until their location(s) are open for business. This function should be the co-pilot for a franchisee as they go through the journey of getting a new location opened.
Training Support – If you are at the point where you are signing up new franchises, you most likely already have a training program in place. It is important that you continue to refine and introduce new concepts to franchisees and can ensure franchisees are participating in all trainings.
Real Estate Support – Resources and processes to ensure that franchisees are getting the necessary support to identify ideal locations. This will also include internal resources to ensure that your site approval process is set up so when locations are submitted you are able tor review quickly to ensure the process continues to move forward.
Construction Support – Most franchisees do not have experience building out locations, so it is imperative that you provide them the necessary support to ensure their projects are moving along as cost effectively and efficiently as possible. This support should cover all the following areas: A&E, GC Bid and Selection Process, Construction Management, Permitting and Approvals, Procurement of supplies and FF&E, delivery of CO and securing funding to cover the costs of all these steps from a franchisee’s lender.
Creating the processes to support these are the first step in the process. You will also need an effective Customer Relationship Management (CRM)/Project Management system to ensure that your new franchisees are executing as you would intend in each area. The introduction of a strong CRM system will allow your franchisees to understand exactly where they are in each process and will also empower you to be able to track progress and be able to effectively move things along if they are lagging. The honest truth is that projects get delayed not only because franchisees are unsure what to do, but because franchisors don’t fully understand where the delays are occurring. The last thing you want is for your franchisees to get lost in these processes and lose time and energy around getting their project off the ground. CRM/project management systems can be expensive and are only effective if your entire team actively works within those systems. The good news is that there are many options out there for CRM/Project Management software so you can find a solution that won’t break the bank.
About the Author
Brian Guyre is a nationally recognized Franchise Operations Executive with experience in driving organizations through periods of accelerated growth. Highly skilled in developing and implementing key initiatives across multiple departments, fostering on-going process improvement to achieve cost controls, growth, and profitability. Proven ability to partner with C-Level executives on short and long-term goals and create innovative strategies and programs that solve problems and/or open new revenue streams. Brian has worked for and advised some of the largest franchise systems in the United States.
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