By Seth Lederman
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December 1, 2024
"Well done is better than well said." — Benjamin Franklin The transition from military service to civilian life can be challenging for many veterans. The skills and experiences gained during their time in the armed forces make them uniquely qualified for various career paths, including entrepreneurship. Franchising offers a structured and supportive environment that can beAs we approach the end of 2024, it’s clear that the franchising landscape has undergone significant changes, driven by shifting consumer expectations, technological advancements, and an increasing demand for affordable business opportunities. Let’s take a look back at what differentiated the best franchises this past year. Meeting the Demand for Convenience and Affordability One of the most significant shifts in consumer behavior over the past few years has been the growing preference for convenience. Today’s consumers are juggling multiple responsibilities and looking for ways to save time without compromising quality. This trend has only accelerated in 2024, pushing businesses to rethink how they deliver services. For many prospective franchisees, the allure of franchising lies in the ability to operate a business with a proven framework, significantly reducing the risks compared to starting an independent venture. However, the franchise landscape is diverse, and not all opportunities offer the same level of financial accessibility or potential returns. In 2024, there has been a noticeable shift in preference towards lean, low-cost franchise models, particularly those that promise strong ROI with minimal upfront investment. These lean models are appealing because they focus on essential, high-demand services that require lower initial costs, minimal overhead, and fewer operational complexities. Franchisees can often start with a small footprint or even operate from a home office, avoiding the expenses tied to physical storefronts or large inventories. This streamlined approach reduces financial risk and shortens the path to profitability, making it easier for franchisees to see returns faster. For example, franchises in sectors like mobile services, consulting, and specialized home-based care are gaining traction because they allow for quicker entry into the market and the flexibility to scale operations as demand grows. Embracing Technology to Enhance Operations and Customer Experience The role of technology in franchising has become a game-changer, with digital transformation taking center stage in 2024. Franchisors are increasingly leveraging tech-driven solutions to streamline operations, enhance customer engagement, and provide real-time support to franchisees. These advancements are not just optional but have become essential components of a competitive franchise offering. Innovative franchises are integrating point-of-sale (POS) systems, customer relationship management (CRM) tools, and automated marketing platforms to help franchisees manage their businesses more effectively. Cloud-based software allows for seamless inventory tracking, real-time data analysis, and personalized customer interactions, all of which contribute to improved efficiency and customer satisfaction. Additionally, many franchisors are implementing AI-powered chatbots and virtual assistants to enhance the customer service experience, ensuring that inquiries are addressed promptly and effectively, even outside regular business hours. The adoption of technology also extends to training and support. Franchisors are utilizing online training modules, virtual coaching sessions, and mobile apps to equip franchisees with the skills and knowledge they need to succeed. This tech-enabled support structure helps reduce training costs and allows franchisees to access resources on demand, fostering a more agile and responsive business environment. Building a Scalable and Franchisee-Friendly Model Scalability is a critical factor that differentiates successful franchisors from their competitors. Franchisors prioritizing building a scalable and franchisee-friendly model are more likely to attract and retain high-quality franchisees looking for opportunities to grow their businesses effectively. A scalable franchise model is designed with flexibility, allowing franchisees to choose the business setup that aligns with their market and financial goals. This might include options for multi-unit ownership, mobile operations, or satellite locations, providing franchisees with various pathways to expand their footprint. For instance, a franchise starting with a single mobile service unit can easily add more units as demand increases, enabling rapid scaling without needing a significant upfront investment. Franchisee-friendly models also emphasize support and transparency. Top franchisors offer comprehensive onboarding programs, ongoing training, and access to a network of peers and mentors. This support system ensures that franchisees are well-equipped to handle the challenges of running their businesses and can quickly adapt to changes in the market. By focusing on franchisee satisfaction and success, franchisors create a positive feedback loop where successful franchisees drive brand reputation and attract new investors, further fueling growth. A Brand to Watch With over three decades of experience, Optic-Kleer exemplifies what it takes to succeed in today’s competitive market, embracing the key trends shaping franchising while offering a scalable, profitable, and franchisee-friendly model. A leading name in auto glass repair, replacement, and recalibration, Optic-Kleer has made remarkable strides in franchising, expanding its presence across five countries and awarding 40 franchise units, including 30 already operational in the United States. By operating out of accessible parking locations, the brand meets consumers where they are, offering quick and efficient windshield repairs while customers shop or run errands. This saves time and provides a hassle-free experience, making the service highly attractive to today’s busy consumers. It caters to a consumer base that places a premium on accessibility, demonstrating that convenience doesn’t have to come at the cost of quality. Optic-Kleer offers two flexible business models: a fully mobile operation and a fixed-location setup. Both options are designed to keep initial investment costs low while maximizing profitability. The mobile model eliminates the need for a physical storefront, reducing overhead expenses significantly. This lean approach not only lowers the barrier to entry but also enables franchisees to start generating revenue quickly. The absence of a large inventory requirement further reduces costs, making it an accessible option for entrepreneurs who may not have extensive capital to invest initially. On the franchisee side, Optic-Kleer provides robust support through a technology-driven platform that helps manage appointments, track inventory, and access real-time performance metrics data. This comprehensive system simplifies day-to-day operations and empowers franchisees with insights to make informed decisions and improve their service delivery. New franchisees benefit from a well-structured onboarding program that covers everything from technical skills in auto glass repair to customer service and business management. This strong support system helps franchisees hit the ground running and ensures consistent service quality across all locations. Looking Ahead: What’s Next for franchising in 2025? As we move into 2025, the trends that shaped franchising in 2024—convenience, affordability, and technology—are expected to continue evolving. In a year marked by economic uncertainties and shifting market dynamics, franchises committed to convenience, low-cost entry, technology integration, and strong franchisee support will set themselves apart as leaders. Top franchisors blend a proven business model with solid communication, innovation, comprehensive support, and strategic growth. Embodying these qualities lays the groundwork for a successful and lasting franchise system. With extensive experience in guiding entrepreneurs toward the right franchise opportunities, Seth Lederman of Frannexus can help you find the perfect fit for your goals and aspirations. To learn more and start your journey to business ownership, reach out to Frannexus today. About the author Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He frequently contributes to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@thefranchiseconsultingcompany.com .