Franchises that help with the loss of a pet
“Animals are such agreeable friends – they ask no questions, they pass no criticisms.” George Eliot
Americans love their pets, and more than 65% own one, adding to about 87 million homes. Almost all pet owners, 97%, consider their dogs, cats, or other pets part of the family. It makes sense then that pet ownership is big business. Americans spent $136.8 billion on their pets in 2022, up nearly 11% from $123.6 billion the previous year.
There are many ways a savvy entrepreneur can capitalize on this potential. The key is selecting a pet franchise that suits your needs and area.
Common pet franchising opportunities
Pet franchising encompasses a wide range of offerings, including pet grooming, pet daycare, pet training, pet sitting, pet supply stores, veterinary services, and pet cremation and memorial services, among others.
Franchising in the pet industry can appeal to entrepreneurs who have a passion for animals and want to capitalize on the growing demand for pet-related products and services. Franchising offers the advantage of operating under an established brand with proven systems and support from the franchisor.
As with any franchise, pet franchisees benefit from the brand recognition and reputation of the franchisor, which can attract customers and build trust in the community. Other advantages of pursuing a franchise in this area include:
Overall, pet franchising allows entrepreneurs to enter the thriving pet industry with the support and guidance of an established brand, making it an attractive option for those looking to start a business in this niche market.
A different kind of pet franchise
While most of the attention and business in the world of pets is focused on feeding, caring for, and playing with our furry friends, the sad reality is that our pets do eventually die. Caring for that aspect of pet ownership may be less enticing for some, but it is no less important for pet owners. People want their beloved pets to receive the same care and dignity in death they were treated with. For that reason, private cremation is a growing trend for pet owners.
The American Veterinary Medical Association (AVMA) reports that 80% of families choose to have their pets cremated. Roughly half of clients select private cremation, while the other half opt for group cremation. This makes this an area ripe for development in terms of franchising.
Some reasons the demand for pet cremation has grown include fewer people having access to private property where they can bury their pets. Cremation offers a convenient and respectful alternative, as well as one that doesn’t mean leaving the pet behind should the person move.
Additionally, burial may not be environmentally sustainable in densely populated areas, leading pet owners to opt for cremation, which has a smaller environmental footprint.
Finally, cremation provides grieving pet owners an opportunity to honor their pets in meaningful ways through personalized urns, memorial jewelry, and other commemorative items. Whatever the reason a pet owner chooses cremation, helping them during this process can be profound and meaningful.
Resting Rainbow’s compassionate difference
Resting Rainbow is a pet memorial and cremation business that aims to provide a compassionate and transparent service to pet owners during the difficult time of their pet’s passing. The founders were inspired to start the business when they experienced the loss of their own beloved dog and sought a more personalized and private option for cremation.
Resting Rainbow recognizes the need for pet owners to have access to a dignified and private cremation service, especially for those who may not have the option to bury their pets in their yards.
Resting Rainbow is committed to private cremation, ensuring that each pet is cremated individually and that pet owners receive only their pet’s ashes. The business offers a range of services, including pet pick-up and can be used by zoos, nature preserves, or even city governments looking for ways to dispose of animals.
Resting Rainbow operates in a fragmented market with minimal competition. It focuses on providing a warm and caring experience for grieving pet owners. The business prides itself on its state-of-the-art equipment and transparency, with no procedures hidden from customers.
Franchisees of Resting Rainbow receive support in various aspects of the business, including marketing, technology, site selection, and permits. The franchise model is flexible, allowing owner-operator, semi-absentee, and absentee ownership. So those who aren’t as comfortable handling grieving pet owners, can still pursue this opportunity if they decide to be less hands on by hiring a manager. Additionally, the scale of this business means only two or three employees are needed.
The business has already seen success with three franchisees and is actively seeking early adopters who understand the brand's potential. With a focus on community involvement and providing a much-needed service, Resting Rainbow offers a rewarding opportunity for individuals who are passionate about pets and helping others in their time of need.
Looking for a pet-related franchise opportunity? Frannexus can help you take the next step in your career and life. We offer insights and guidance to help you select the best franchise option for you and your goals. Find out what franchises are out there, and let Frannexus help you in your entrepreneurship journey. Reach out to learn more.
About the Author
Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He frequently contributes to The Franchise Journal and is on the exclusive Forbes Business Council. Contact him at 312-307-1297 or seth@thefranchiseconsultingcompany.com.
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