“Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” — Oprah Winfrey
As the business landscape continues to evolve, women are carving out their space and leaving an indelible mark in various industries. In the dynamic world of franchising, women entrepreneurs are breaking barriers and reshaping the narrative. Since the U.S. Census Bureau began tracking female entrepreneurship in 1972, the number of women-owned businesses has grown from around 400,000 to 13 million.
In terms of franchising in particular, women currently outnumber men when it comes to seeking information about franchise ownership. In fact, between 2016 and 2021, the overall percentage of women franchise owners rose each year. What is it about franchising that is so appealing to females?
The Rise of Women in Franchising
Traditionally, franchising has been perceived as a male-dominated arena. However, a wave of women entrepreneurs have been making significant strides in recent years, establishing successful franchises and challenging preconceived notions. This shift reflects the changing dynamics of entrepreneurship and the increasing recognition of women’s leadership capabilities.
While women in franchising have made remarkable progress, they still face unique challenges. Overcoming stereotypes, access to funding, and balancing family responsibilities are hurdles that women entrepreneurs often navigate. Despite these challenges, many women have triumphed, demonstrating resilience, creativity, and a keen business acumen.
Women often bring a unique perspective and approach to franchising. Their emphasis on collaboration, communication, and community engagement sets them apart. This inclusive approach resonates well with the diverse customer base franchises cater to, fostering strong connections and brand loyalty.
Skills that can contribute to success in franchising for women (or men) include:
· Communication Skills: Effective communication is crucial in franchising, whether it’s with franchisees, customers, or stakeholders. People who excel in this area often find success in managing a franchise.
· Leadership: Strong leadership skills are essential for guiding and managing a franchise. Leaders inspire and motivate their team, creating a positive and productive work environment.
· Adaptability: The business landscape is constantly changing, and the ability to adapt to new trends, technologies, and market conditions is crucial. Successful franchisees are often adaptable and open to innovation.
· Organizational Skills: Managing a franchise involves coordinating various aspects of the business, from operations to marketing. Individuals with strong organizational skills can excel in keeping everything running smoothly.
· Customer Focus: Understanding and prioritizing customer needs is critical in any business. Successful franchisees often have a customer-centric mindset, ensuring a positive experience for their clientele.
Recognizing the importance of support networks and mentorship, women in franchising are actively creating spaces where they can share experiences, provide guidance, and inspire others. These networks play a crucial role in breaking down barriers, fostering a sense of community, and encouraging the next generation of women entrepreneurs to pursue franchising opportunities.
The Future of Women in Franchising
As more women take on leadership roles in franchising, the industry is poised for a transformative shift. The future promises increased diversity, innovative business models, and a more inclusive franchising landscape. The success stories of women like Sarah Nuse, the founder and CEO of Tippi Toes Dance Company, inspire and encourage others to pursue their entrepreneurial dreams.
What started as a small venture to pay for a car payment has evolved into a nationally recognized dance company with franchises across the United States and China. Nuse’s astute realization of the need for extracurricular programs for families with children in care all day drove Tippi Toes’ growth.
With more than 10 years of franchising success, the mobile curriculum-based business allows franchise owners to make a quick impact with low start-up costs. The brand’s commitment to child development, health, and self-expression has led to award-winning dance classes and original music that foster social and developmental growth.
Tippi Toes operates on a 100% mobile franchise model, allowing owners to work from home while impacting communities through classes offered in childcare centers, fitness studios, preschools, and clubhouses. The brand’s unique selling points, including original music, a bestselling book, and a distinctive approach to child enrichment, position it as a standout in the franchising landscape.
Other competitive advantages include:
Along with the fact that Tippi Toes is quick to launch, it offers the chance to earn twice the investment cost in a year by putting in 30 hours a week. Franchisees also get the opportunity to build their own business with the flexibility to balance the responsibilities of being a mom. All of this makes Tippi Toes an attractive opportunity with high net profit margins for many.
Nuse’s journey from launching a small venture to building a nationally recognized franchise showcases the resilience and vision of women in the industry. Her commitment to both family and business and her active role in empowering franchisees exemplify the impact women entrepreneurs can have on the franchising landscape.
Women entrepreneurs are rewriting the narrative in franchising, challenging stereotypes, and shaping a future where diversity and inclusion are at the forefront. The stories of resilience, determination, and success highlight the invaluable contributions of women in an industry that is evolving to embrace their leadership. As more women continue to make their mark, franchising will undoubtedly become a more dynamic and inclusive space, reflecting its leaders’ diverse talents and visions.
If you think franchising might be right for you, the assistance of a seasoned franchise acquisition and development specialist could make all the difference in the process. At Frannexus, we provide a wealth of knowledge for anyone exploring the world of franchising. We’re here to assist you in selecting the best franchise opportunity for you and your goals. Reach out to learn how we can help.
About the Author
Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He frequently contributes to The Franchise Journal and is on the exclusive Forbes Business Council. Contact him at 312-307-1297 or seth@thefranchiseconsultingcompany.com.
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