Physical fitness offers entrepreneurs a path to success.
Our bodies are our gardens — our wills are our gardeners.
— William Shakespeare
Too few Americans are taking care of their health the way they should. According to the Centers for Disease Control and Prevention (CDC), less than 50% of Americans over 18 met the country’s Physical Activity Guidelines for aerobic physical activity, and less than 25% met the same guidelines for aerobic and muscle-strengthening exercise.
Not only does lack of exercise contribute to the rising rates of obesity in the U.S., but it also impacts lifespan. The CDC found that between 1999 and 2020, the percentage of Americans who are obese increased from 30.5% to 41.9%. Meanwhile, another study conducted by the agency found that 10% of deaths for U.S. residents between 40 to 70 years old can be attributed to lack of exercise.
There’s no doubt that the nation needs to get in shape. Offering options to get people moving presents a great business opportunity for interested entrepreneurs. While the CDC recommends 150 minutes of moderate-intensity physical activity a week and two days of muscle-strengthening training, any amount of exercise can provide physical, mental and emotional benefits. Interested in helping Americans get fit and being your own boss? Then a fitness-based franchise might be for you.
Benefits of regular exercise
When it comes to the good that comes from frequent daily physical activity, the benefits of regular workouts are many. Obviously, exercise can help a person manage their weight, but it also provides many other benefits.
For instance, a workout routine can impact multiple areas of health, from lowering the risk of cardiovascular disease and stroke to reducing the chances someone will develop diabetes. Physical activity has also been linked to a decreased chance of getting certain cancers.
Movement, particularly muscle-strengthening exercises, has been linked to improved mobility and healthier bones and muscles. Both stronger bones and better mobility or physical function play a role in preventing falls, which can have a life-changing effect on older adults especially.
Finally, exercise offers many benefits in terms of mental and emotional well-being. For instance, it helps promote sleep and reduces feelings of anxiety. Regular physical activity can improve a person’s cognitive ability and reduce their risk of dementia later in life.
WebMD suggests that improving cardiovascular endurance requires exercising aerobically 30 minutes per day, three to seven days per week.
The right season
Every time of year is good to start to focus on exercise, but the spring is particularly ideal as people begin to think ahead to summer vacations and time spent by the water. This is where the business opportunity comes into play.
Most exercise-based franchise systems don’t require franchisees to have previous experience in the fitness industry. Whether traditional gyms or fitness centers offering specialized classes like pilates or boot camps, exercise-focused franchises can be a great way to realize your dream of owning your own business. This type of franchise is excellent, too because it gives you a feeling of meaningfully contributing to the betterment of your local community.
Statista reported that the total revenue from health and fitness businesses is expected to show an annual growth rate of more than 6.5% by 2027. While the pandemic did affect the fitness industry, it has proven resilient and people’s interest in maintaining or improving their health has grown. According to the International Franchise Association (IFA), flexibility is one of the keys to success for entrepreneurs interested in a fitness franchise. Offering adaptable workouts was one way that many gyms were able to weather the pandemic’s effects on their businesses.
Workouts from anywhere
Like everything else, the pandemic changed how we exercise. Some people exercised less during the early months of the pandemic, while other groups exercised more—typically those who regularly worked out before the lockdowns. COVID-19 also changed where we exercised, as more people looked for activities to do in their homes or on their own outdoors.
Franchise brands such as XPONENTIAL provide options to those individuals looking for a new way to get fit. XPONENTIAL offers the power of choice to help people stay motivated to keep moving. People can explore new workouts through the xpass, which includes access to nine very different workouts.
XPONENTIAL is known for bringing the best studio fitness brands to people’s living rooms via daily live classes. Thanks to their global community streaming alongside, no one ever has to train alone. Best of all, XPONENTIAL’s workouts are led by expert fitness instructors. People get to train with real experts, not influencers.
If you think a fitness franchise might be the right next step in your career, consider these questions:
Doing the proper due diligence before investing in any franchise is essential. If you think a franchise is the best way to meet your goals and dreams, why not take the next step? Seth Lederman of Frannexus has years of experience helping entrepreneurs of all stripes discover the franchise opportunity that works for them. For more information and to find out how to get started pursuing your business ownership dreams, contact Frannexus today.
About the Author
Seth Lederman, CFE, a Franchise Acquisition, and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He is a frequent contributor to The Franchise Journal and is on the exclusive Forbes Business Council. Contact him at seth@thefranchiseconsultingcompany.com.
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