According to the United States Census Bureau, all baby boomers will be aged 65 or older by 2030. That’s 73 million people with more time on their hands, more discretionary income, and a burgeoning desire to be healthy and active. The Vital Stretch successfully serves this market through its customized assisted stretching program.
“Motion is medicine and assisted stretching is a natural pain reliever,” says Melissa Goldring. “The Vital Stretch helps seniors participate in activities they love—like playing pickleball, chasing their grandkids through the park, and golfing.”
A January 2023 report by Allied Market Research projects a dramatic growth in the health and wellness market size from $4.7 trillion to $12.9 trillion by 2031. Sitting at the crossroads between this industry and the $30 billion fitness market is The Vital Stretch, which is primed to help active baby boomers on their quest to age well.
“We love seeing our active seniors living their best lives,” Rob Goldring says. “And a big part of that is helping them age gracefully.” It’s no secret that regular stretching can increase a person’s range of motion, decrease pain, improve posture, and build strength. But it can also boost a senior’s vitality.
“Vitality is the key to living a long, happy, and healthy life,” Rob explains. “That’s why we named our business The Vital Stretch. This summarizes the true meaning of what we set out to accomplish—help people, in this case seniors, get back to doing what they love.”
How The Vital Stretch Boosts Vitality
Their bespoke technique allows Vital Stretch Practitioners to blend dynamic movement with static holds utilizing isolated stabilization to fit every person’s individual needs. “Helping our senior patients move freely and fully has always been a goal of ours,” Melissa says. “This customized program allows us to effectively target each patient’s most important areas.”
A pilot study published in the journal Clinical Interventions in Aging found that active assisted stretching helped seniors to increase their mobility, range of motion, and functional power. These changes helped seniors to live more independently, with confidence in things like their strength and balance.
Sounds great, but it’s easy to forget to regularly stretch at any age. Having scheduled appointments at The Vital Stretch makes it easy to prioritize health and wellness.
Why Seniors Need To Stretch
As the millions of baby boomers age, their joints become stiffer and more painful. Their bodies also produce less lubricating fluid, which is needed to help joints glide. At the same time, their cartilage becomes thinner, and ligaments shorten, decreasing flexibility.
Add things like stress and anxiety to the mix and seniors’ muscles tighten due to heightened cortisol levels, creating even more tension. This can lead to chronic headaches, stress-related conditions, joint pain, injuries, and difficulties balancing, which can lead to a fall.
“Even a little fall can be a major event for some seniors,” Melissa says. “It’s essential to keep our clients strong and well balanced. The Vital Stretch can help dramatically improve a person’s posture and strength, keeping them more stable and reducing their risk of falls.”
Stretching helps counteract the negative effects mentioned above, releasing tight fascia, elongating muscles, and reducing tension overall. Another bonus: assisted stretching can help boost energy, which is something every senior can benefit from, especially if they have grandkids to keep up with.
The Vital Stretch Separates Age From Aging
There’s nothing wrong with aging. In fact, getting older is something we should all aspire to. Every extra candle we blow out on our birthday should feel like a triumph—we made it through another year!
Yes, reaching an older age is an accomplishment, but doing so while suffering from poor health is quite the opposite. Aging poorly can have serious effects on a senior’s mental and physical health. And with so many boomers entering the Golden Age, there’s a great need for companies like The Vital Stretch to help keep them moving well.
“Our goal is to not only increase our seniors’ longevity, but to do so in a way that enhances their vitality,” says Rob. “We want them to feel happy, healthy, and energized. We can’t wait to hear about the exciting things they’ve done between sessions, like hike the trails by their house or take a cruise with their families.”
Interested in learning more about The Vital Stretch franchising opportunities? Contact Rob and Melissa Goldring by visiting Franchising at TheVitalStretch.com.
About The Authors
Dr. Rob and Melissa Goldring have a combined 50 + years of clinical experience, treating people with musculoskeletal issues. Rob, a licensed Chiropractic Physician, and Melissa, a licensed Physical Therapist, specializing in orthopedics, spend their careers helping patients overcome injuries and other health concerns.
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