When it comes to franchising few industries are as competitive as the fitness industry. Founders in the fitness industry are competitive by nature and Jesse James Leyva is no exception. This is not a business that is run by Wall Street private interests, disconnected from the pulse of this industry. Jesse, who is also a former professional bodybuilder along with his wife and CEO Tiffany, has dedicated virtually his entire life to understanding what it takes to run a successful studio. With nearly 30 years of experience in doing this, the result is a 7 figure a year business like nothing I have ever seen in this space before, and you need to look at it.
There are things about this business that you will not find in any other concept in this space. The first thing I discovered when meeting with Jesse is that he has members of his gym who are driving over an hour and a half each way just to get trained at his gym. Every single competitor out there is here in DFW and these Outlaws are driving past every single one of them to get fit at Outlaw Fitcamp. The second thing I noticed is how long his members have been with him. Lots of them for over a decade and numerous at 5 years or more. His turn over is remarkably low not only among his members but also with his trainers. Additionally his prices are higher than his competitors. So think about this as a business owner looking at fitness franchises. If you are making more money per member and they stay with you longer then you make more money as a franchisee.
As a consultant, I look at franchises every day. And I have looked at most of the major players in this space as well. Initially, I just wanted to learn about Jesse’s Outlaw Fitcamp but once I started to understand this business, I found myself falling in love so much so that I bought one for myself!
If you have looked at all of the cookie-cutter fitness franchises that don't deliver results, you’ll find Outlaw Fitcamp refreshing in how different they truly are. So different, in fact that they are revolutionizing the industry. They’re not just another fitness franchise – they also offer individual personal training, making fitness truly personal. It's loved by people of all ages and genders because they prioritize fun in their approach to fitness.
Outlaw Fitcamp is open for business and currently has 4 other franchisees in addition to myself who will be happy to tell you about their experience. This is a franchise that was built backward with amazing systems, technology, and support first. Now they are ready to grow.
Outlaw is still an emerging franchise and that means that you need to take your time exploring what they have to offer. But if you’re like me you’ll start to see quickly the difference that comes from franchising with a founder like Jesse and his team of highly trained, experienced, professionals. I tell people all the time how important it is to understand whom you are going into business with and you’ll be hard-pressed to find a better partner than the team at Outlaw Fitcamp.
About the Author
Dustin Helms is a nationally recognized top consultant and multi unit franchisee. Contact Dustin at
dustin@thefranchiseconsultingcompany.com.
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